How Site Speed Became a Ranking Factor

  How Site Speed Became a Ranking Factor

It’s no secret that Google uses all kinds of parameters when ranking websites in search results. Of course, the first thing that comes to mind is SEO optimizations but what many experts neglect is the website speed. This particularly refers to mobile users, who may find some pages way too slow if the internet connection isn’t ideal. According to Google, more than half of visits are abandoned if a certain page needs more than 3 seconds to load.

Online casinos are no exception. Moreover, these websites and apps are pretty complex and in order to ensure flawless work, they need excellent design. After all, the last thing players want is to wait, especially when we are talking about thrilling casino games. Waiting can only kill the fun.

Google engineers use two primary methods to measure a site’s speed. The first one is to see how the site responds to Googlebot, while the second one is pretty much about measuring load time with Google Toolbar.

The benefits of a good website speed are numerous. It’s not just about Google rankings. The speed is critical for good conversion rates and for the overall user experience. Finally, speed plays a significant role in building your website’s reputation.

So, Google engineers calibrated their search engine in such a way that speed plays one of the most important roles in ranking, along with SEO optimization. Moreover, they even offered help for developers, in the form of a couple of tools that evaluate the site’s performances. Some of the most common tools are PageSpeed Insights and Lighthouse.

The first one is a tool that shows speed field data for your site. Moreover, you can also find a lot of advice on how to improve your website speed. On the other hand, Lighthouse is a more personalized advising tool, for things like performance, accessibility, PWA, SEO etc.

Yahoo also offers a nice tool called YSlow that suggests how to improve site speed. Furthermore, you can use tools like Webmaster, WebPagetest etc.

How to Improve Website Speed

A website is a pretty complex thing, especially if there are numerous pages and a lot of different content. Therefore, speed optimization isn’t a simple thing. Each website is a story for itself, but there are some tricks you can do to make your website run faster.

For example, one of the first things that come to mind is to minify the website’s JavaScript, CSS, and HTML. This can be done in many ways but the easiest one is to use plugins like Autoptimize. It’s pretty easy to use and all you have to do is to check settings like “Optimize HTML Code”, “Optimize JavaScript Code” and “Optimize CSS Code”.

Of course, image optimization is another thing that comes to mind. Once again, the best way to do this is to use plugins that can provide a so-called lossless compression. In other words, these plugins will cut down the size without sacrificing any quality. Another important thing about these plugins is that they usually change the image format to .webp, which works way better on websites.

Things are particularly catchy for those who use the WordPress platform for their websites. Although this is an amazing platform in so many ways, it is also quite complex and requires detailed optimization if you don’t want your website to be slow.

The first and most important thing is to find a good hosting provider. These things aren’t expensive anymore, so don’t ruin your website in order to save a couple of bucks. Also, make sure to use Content Delivery Network (CDN).

If you already use WordPress, you know very well that there are all kinds of plugins that make things much easier. However, they can also slow down your website. Therefore, it’s important to keep them up to date, as well as to disable unused ones.

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