TikTok is creating a buzz all around. It will not be an overstatement if we say that TikTok is redefining social media in the 2020s.
Every business and creator is looking for ways to land their videos on the coveted “For You” page.
The reason is that featuring a video in this feed gives virality to the video and attracts followers to an account.
This blog will explain:
how you can get featured in the “For You” feed,
gain virality, and
Grow your brand on TikTok.
Let’s dive right in.
What is the TikTok Algorithm?
TikTok algorithm is a recommendation system that decides which videos should be shown to a particular user.
TikTok has two basic recommendation systems: the “For You” feed and the “Explore” page.
The former is a continuous feed of recommended videos on a user’s home feed which is tailored based on the interest of that user.
The “Explore” page is TikTok’s search algorithm that shows videos when a user searches for a keyword in the search bar.
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How Does the TikTok Algorithm Work?
Historically, social platforms used to hide the algorithms since they didn’t want to get copied and increase the competition.
But as the social users grew, they started asking how social networks used the data and recommended the content.
So, users and the general public now have access to some of the key factors of how algorithms work.
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Here are some of the ranking signals of TikTok:
- User Interactions:
The activity of a user defines which videos will be shown in its “For You” feed. Activities include things like; what videos they have liked, which accounts they follow, videos they’ve liked or shared on the app, videos they’ve added to their favorites, videos they’ve marked as “Not Interested”, videos they’ve reported as inappropriate, comments they’ve posted, creators or sounds they’ve chosen to hide, etc.
- Video Information:
These include the activity that you perform while using Discover or the search feature on the app. These include captions, sounds, hashtags, effects, and trending topics. So, a user’s feed will be populated based on the terms they have searched on the app.
- Device and Account Settings:
TikTok uses these settings to gauge a user’s preferences. These are not dynamic and are used one time only. That is the reason they have much less significant compared to the user interactions and video information data.
9 Tips To Grow On TikTok
- Build Your Community
When getting started on a new social app, it’s important to be a part of a community and attract others to your content. TikTok’s nature enhances the importance of being a part of a community.
If you can find a community and embrace its values, then you are very likely to gain the attention of a large audience and can build your sub-community.
Communities are based around hashtags and people follow along with them. #BookTok, #Cartok, and #FarmTok are some of the top communities of 2022.
- Use Hooks
Hooks refer to attention-grabbing graphics, claims, or statistics in the initial 5 to 7 seconds of a video.
As the users are mindlessly scrolling through their TikTok feed, you need to come up with anything mindblowing or astonishing that stops the scroll.
Once you have got them hooked, your remaining video should keep them engaged and interested; so that they will stay till the end.
This way, you will get more views, comments, and as a result, more TikTok followers.
- Make Your Videos Searchable
Besides finding videos on their home feed, users on TikTok can also find content by searching a keyword in the search bar.
You can use your videos searchable by using appropriate hashtags that define their context and topic.
Make sure to use the most relevant hashtags with a decent number of searches to get your video on the top search results on TikTok.
You should also use niche-relevant keywords in your TikTok profile name, and bio, along with in the captions of your videos.
- High-Quality Videos
Low-quality content is out of luck on TikTok or any other social network. The good news is, you don’t need a fancy pricey equipment for that.
Your smartphone camera will work great, coupled with decent lighting and a budget microphone if you want to record your audio as well.
TikTok says videos should be more than 10 seconds to make a strong impression on the viewers and get them engaged.
- Post on Right Times
If you want to get the most impressions, views, and comments on TikTok, you should publish videos when your audience is online.
This is because of the way the TikTok algorithms work. As a video is published, the algorithms show it to a small group of users that might be interested in it.
If more users are online, they will watch and engage with your video. If your video gets a bunch of likes initially, it will be shown to more users and will reach more accounts on the app.
TikTok analytics can help you a lot to find out the best times to post on TikTok.
- Engage with Others
TikTok is all about building a community and engaging with others. You should not focus 100% on posting your content, only.
Instead, spend some time watching others’ videos and leave genuine comments. Some of the ways to engage on TikTok are:
- Make a reaction video to a trending content
- Respond to trending questions or prompts
- Join other creators to create videos on trending themes\
- Hashtag Strategy
Videos on TikTok are discovered through hashtags. So, it is a wise idea to research the hashtags that your target audience might be searching for on TikTok.
Depending on how old is your account, you can use low-competition niche-down hashtags, in the beginning, to attract some audience and build your clout.
You can use the broad hashtags at a later stage to scale your account and brand.
- Trending Sounds
TikTok is home to trending sounds and tracks. Random videos blow up overnight and everyone seems to be going crazy with the virality.
Using trending sounds as your video’s background is a shortcut to your fame on TikTok and your account’s growth.
- Be You
Nothing sells like authenticity. Regardless of what you do or what you sell, be authentic in your voice and your presentation.
Your originality is your unique selling point when it comes to TikTok or any social network for that matter.
We have talked about following trends. This doesn’t imply that you simply duplicate the viral videos. Instead, take the viral sound, create your own story, and engage the users with your unique take on a specific question or trend.
This blog has discussed the TikTok algorithm and how it works. We have also shared 9 actionable tips to grow on TikTok in 2023 and beyond.
TikTok is a very lucrative social network to build, grow, and monetize an audience online. Follow the tips shared here and win the TikTok game.