If you are on Tiktok or Instagram, it is easy to think that Facebook is dead. It is where your crazy aunt is constantly posting recipes or something hyper-political, so you try to avoid it. When it comes to your business, that is a bad idea.
Unless your Facebook account suspended, taking advantage of their 2.8 billion users where 2/3 of them claim to purchase something from a business they discovered on the platform, growing your business there is a must. It is time to get started.
How Do You Start Using Facebook for Business?
Whether you are an established business or have a great idea for an online business and want to reach the most people possible, creating a Facebook business account is a great way to get started. Here are just things to consider as you get your Facebook business off the ground.
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It’s Free:
If you are worried about the costs involved, the good news for you is that it is free to start a page for your business. Unless you plan to pay for advertising, you don’t have to spend a dime. Just follow SEO best practices, and people will find you.
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Get Started:
It is incredibly easy to think about every step of the process and never start. If you have talent and a great idea, get started today. Don’t worry about making mistakes. You will learn how along the way. Getting started is half the battle.
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Keep it Simple:
People are scrolling, and when they come across your business, you only have a few seconds to hook them and tell them what you are offering. Creative is fun, and maybe you hook ’em that way, but simple reaches more people.
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Don’t Over Think it:
There are a million things to consider when you begin to use Facebook for business. Stressing about them all will make it so that you don’t complete any of them. Take things one step at a time. In six months, you will look back and be amazed at your progress.
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Branch Out:
Market your brand on other social media platforms. You can still keep using Facebook for business as you normally were, but starting an Instagram, Twitter, or Tiktok will have people talking about you everywhere. You can even redirect them to Facebook if you’d like.
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Focus on Your Target Market:
Your business or product will have a niche. Figure out what that is and stick to it. If your product is a life-alert-style system for the elderly, posting memes is likely not going to be the best way to reach them. Always think about who your market is and approach everything you do with that in mind.
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Ads:
Earlier, we mentioned that you don’t have to pay a dime, which is still true. However, once you nail down your demographic, you can try your luck with Facebook ads. You can reach a larger audience and even narrow it down to groups of people that are more likely to purchase your product.
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TOS:
The worst thing you can have happen is to wake up and find out that your account has been banned from Facebook. Your Facebook business account is much too valuable to be skirting TOS. Follow everything properly as best as possible to avoid losing your business in an instant.
There is a lot more involved in using Facebook for business. These are just a few tips to get started. Don’t overthink it. Start earning on Facebook today.
