Microsoft Corp. is exploring an acquisition of TikTok’s operations in the U.S., according to a person familiar with the matter.

Own a Business? 3 Reasons Why You Should Be Joining TikTok Right Now

Did you know that TikTok has over 1 billion monthly active users? Despite what many people think, it’s not just for Gen Z and Millennials!

More people than ever before are joining TikTok. From seniors to business owners, everyone loves a bit of TikTok in 2022. As a business owner, you might have disregarded TikTok in your marketing strategy before; this is a wrong move.

Increase your reach overnight by posting quality content on the app. Before long, you’ll notice sales increase and a whole new audience. You may even have fun creating exciting short-form content as a bonus.

Read on to find out more.

1. Improve Brand Reputation

Every TikTok expert will tell you that you should make your TikTok account more personal than any other form of social media. If you aren’t already familiar with these accounts, check out Ryan Air and Duolingo for an example.

You can make jokes, poke fun, and let your brand’s values known on your TikTok account.

Remember, no one logs onto TikTok thinking, ‘I really want to buy something.’ In fact, an overly sales-oriented account will prompt them to exit the app (so it’s no surprise that TikTok rarely places them on the For You page).

Instead, you can focus on fun and informative content that gets people genuinely interested in your brand. Additionally, pose a question, solve a problem, and sign-post them to another resource or video. Nail this, and you’ll notice your organic website traffic and sales increase!

2. Reach a New Audience

If you’ve been wondering, ‘is TikTok worth it?’, the answer lies in the potential to reach millions of new customers.

The TikTok algorithm can launch you to immediate success if you play by their rules. It’d be worth learning about TikTok best practices before you start posting.

You can use TikTok to engage a new audiences and promote your products or services to people that otherwise wouldn’t have known you existed.

A considerable part of marketing is staying one step ahead of your competitors. Tiktok marketing is becoming popular with all types of businesses in 2022.

By learning how to start a TikTok account, you can have an advantage over every competitor that isn’t using TikTok already. By the time they get online, you’ll already have a following of engaged and loyal customers.

But, you better act fast; if your competitors aren’t already utilizing TikTok, they soon will be.

Joining TikTok: Your Next Business Move

You might not have thought joining TikTok would be on your list of business priorities this year, but now it is.

TikTok can do wonders for your brand, sales, and reputation. Frankly, anyone that isn’t on TikTok is missing out. So, what are you waiting for? It’s time to get started.

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