No matter the shape or size of your business, your IP is your most important asset. That’s why you need a thorough intellectual property management strategy from the get-go. Around the world, the cost of IP theft is staggering.
By some estimates, the theft of intellectual properties costs countries around the globe as much as $600 billion per year, with smaller companies often paying the price, since they cannot afford their own dedicated staff for brand enforcement strategies.
However, you don’t need to be a Fortune 500 company to ensure proper copyright protection and safety from IP theft. Read on to find out exactly why you need legal intellectual property management for your business, and how to get it.
1. Protect Your Ideas
The most important reason to have a brand protection strategy in place is that it allows you to protect your most precious resource – your ideas. Without copyright or any kind of IP protection, anyone can steal the ideas that you have to grow your business. No matter how small your business is, there will be someone out there who is willing to steal from you to succeed. Don’t allow this to happen.
2. Ringfence Growth
By seeking IP legal help for a small business, you aren’t just protecting your initial ideas. You are also ensuring that your growth will not be siphoned away by competitors who are essentially copying you. With an active trademark management scheme in place, you can ensure that all of your potential growth is realized, fair and square.
3. Intellectual Property Management is Easy
Many people hesitate to properly protect and manage their IP because they think doing so is too costly and time-consuming. However, this is not the case. Nowadays, you can use readymade services such as Level Up Legal to take care of all of your copyright, trademarking, and IP protection activities, all for a modest, fixed-rate that you can afford. Nowadays, there really are no excuses.
4. Avoid Legal Trouble
IP management isn’t just about holding others accountable. Having an IP management lawyer or service you can turn to will also stop you from getting into trouble. IP management is often difficult to understand and many business owners might cross a line without realizing it, or even inadvertently steal an idea from someone else. An IP professional will stop you from doing that and make sure that you avoid sanctions by always acting within the bounds of the law.
5. Send a Message
It barely bears repeating, but business is a cutthroat world. If you allow someone to steal from you, you are letting the whole world know that you will rollover. By using an aggressive IP lawyer that will protect you and hold thieves accountable, you are letting the whole world know that you are not a soft target. In the world of business, this is essential for survival.
Build a Resilient Business Today
Understanding the need for intellectual property management will help you build a more resilient, shock-proof business. For more tips on future-proofing your company, we have got you covered. Make sure to consult our dedicated Business pages to learn more.