Technology has brought about unprecedented changes in this world. Today’s technology has changed the way we communicate and do business forever. It is the most helpful tool constantly updated with new devices, programs, or platforms. Technology is vital to businesses of all types, so businesses should utilize communication with these tools to be successful. Communication was primarily through landlines and desktops; now, there are smartphones and laptops, allowing us to work seamlessly while traveling, remote, or in the office. With the aid of technology, consulting Managed IT Services Houston will transform how you communicate with customers and one another.
Nearly 70% of the workforce would be more productive with effective communication in the workplace.
The concept of communication has evolved radically since Graham Bell invented the first telephone. Technology and communication are two sides of the same coin. Technology in communication is affecting us in so many ways.
Technology is volatile, hence a progressive thing. It keeps on changing and moving quickly. We have reached a point where instant communication in the world is a possibility. We are witnessing the culmination of globalization, and no one knows what else is to come. Nevertheless, technology has positively impacted the sector of communication in numerous ways.
Hence, technology is now the essential communication tool for organizations. It has transformed how organizations conduct public relations and marketing, including how they interact with the media and stakeholders.
4 Ways Technology Has Changed Communication
Compared to previous generations, technology has brought about changes that make it easier for us to talk and interact with each other across the globe. The changes are so significant that old-fashioned methods of communication like letters, telegrams, and even phone calls are becoming extinct. Over time, many traditional forms of communication are becoming obsolete. New technologies and devices are replacing them.
Here are a few ways you should look to achieve success through effective communication.
1. Media: Now Vs. Then
There is no doubt that we live in an ever-changing world and that new media forms are constantly emerging. Advertising looks a lot different now than it used to. For example, the public used to get their information through the television or the newspaper. Because of this, businesses only had those two platforms to display their advertising to their target audience.
Today, advertising is everywhere, and if you want your business to be seen, you need to advertise with multiple media platforms. To attract customers to your business, you must advertise on social media. This means that you must pay attention to what is happening around you. It would help if you watched what people are doing and how they use social media platforms. As soon as you start paying attention, you can see where your potential customers are, and you can connect with them. By making these connections, you can gain the trust of your audience and build a relationship with them.
Today, there are numerous ways people get their news and information, such as:
- YouTube
- Social media
- News websites
- Blogs
- Podcasts
- Other online platforms
Through the multiple platforms that the internet offers, there are many ways businesses can reach out to their clients. Instead of a company investing a large amount of money in television commercials, there is another option. They can invest in shorter ads, to be paid for in smaller amounts, that appear on social media videos and other video platforms. Businesses can create creative content and organically reach their audience using social media or digital accounts.
Here, we’ll discuss how to use online video marketing to grow your business. We’ll review a few different platforms and how they can benefit your business. How Do Online Video Marketing Platforms Work? When it comes to online video marketing, there are two types of platforms. The platform owns the first, and the second is a third-party platform.
2. Marketing: Now vs. Then
Because of the dramatic shift in technology and how societies use it, it is now impossible for companies to rely solely on traditional marketing techniques. 76% of advanced and 45% of emerging economies own a smartphone. Additionally, 67% of advanced economies use social media, and even 49% of emerging use social media. Marketing is a lot more competitive as there are numerous ways to target your audience using smartphones and social media. Some of the new, effective methods include:
- SMS Marketing
- Email Marketing
- Paid Facebook & YouTube ads
- Google Ads
- Banner Ads
- App Ads
- Full-screen or Interstitial Ads
- Game Ads
Companies must continually optimize their messaging strategy to stay competitive and keep up with the changing environment. As technology advances and becomes more sophisticated, people are communicating with each other differently. Certain tones of appeal target different audiences. Popular types of advertising appeals include:
- Personal
- Humour
- Fear
- Adventure
- Musical
- Beauty
3. Public Relations
Public relations are becoming more complex with the increased use of social media in recent years. Public relations are maintaining an individual’s or company’s image in the public eye. In today’s world, the internet and social media have so much importance that everyone, particularly companies and celebrities, is potentially vulnerable to the public. People can take pictures, videos, or screenshots of anything and upload them to the internet for everyone to see at any time. People can also voice their opinions and freely discuss companies and people, making them much more susceptible to negative sentiments.
Companies can lose reputation overnight, and their customers and employees can leave them, which can have serious financial repercussions. The first step in combating this problem is to be aware of it. Companies can protect themselves by implementing policies and procedures that protect their images. They can also use social media to monitor what is being said about them and respond accordingly. However, even when companies take the necessary steps, their reputation may still be damaged. For example, a company that has been criticized for not providing a sufficient number of customer service representatives may hire more employees to help answer customer service questions.
Because of technology, public relations managers must be more diligent and be able to maneuver through the challenges of the internet. They must learn to communicate with the intended audience to earn and maintain a client.
The internet has made it possible for public relations managers to reach broader. This allows them to share their message with an even larger audience. However, this also makes it harder for public relations managers to control and manage what they say and to who they say it. Public relations professionals have to be careful when they use the internet. They have to know their audience and what they are communicating. This is the only way to avoid hurting their reputation. Public relations managers need to be able to communicate with their clients effectively.
These tasks can include, but are not limited to:
- Managing negative feedback and complaints on all platforms
- Interacting with customers via customer service and social media channels
- Managing the press and press mentions
- Researching and creating media for the target market
4. Communication Technology
The technological advances in the past decade mean that nearly everyone can access a smartphone or a computer. Some employees can use their devices to improve their performance at work or remotely.
Also, because of this factor, many companies have started allowing employees and allowing them to use their own devices to work from home. This situation improves employee productivity by enabling them to use their devices from any location. But this can also pose problems regarding data breaches and information security. If you have a company’s IT department or vendor, as well as management team, implementing and reviewing the devices in place to ensure it is protected from unauthorized use or potential risks. Using personal technology can benefit your company if appropriately managed with regular audits of devices.
Conclusion
Technology is an ever-evolving concept. History shows that technology has continuously expanded. This means that better communication can be achieved through technology, which is helpful for people to communicate helpful, however; claiming that communication is at its highest peak can be a wrong statement. Every other day a new form of the messaging application comes into existence. This article clearly shows that there is a larger room for improvement.
Post courtesy: Scott Young, President at PennComp LLC.
