Today’s rapidly evolving market demands every brand to be extremely effective digitally. The time has come for brands to go beyond traditional marketing and implement different strategies to amplify their impact. Growth marketing can help achieve all this and more. It enables brands to attract, engage, nurture, and retain their customers by analysing their unique buying patterns and preferences. It allows them to deliver highly-personalised communications for their customers and build lasting relationships with them.
As opposed to traditional marketing, growth marketing helps brands experiment with different channels and strategies and allows them to optimise their campaigns for the best performance. Growth marketing’s primary goal is to increase a brand’s customer base as quickly and cost-effectively as possible. In this blog post, we have compiled some of the most effective growth marketing strategies for brands. Let’s delve right into it!
What is growth marketing?
Growth marketing enables brands to achieve a wide range of goals, such as acquiring new customers, boosting profits and revenue, gaining more visibility online, etc. Growth marketing is a more data-driven approach. It utilises testing, experimentation, and innovation to optimise different aspects of the customer journey. Moreover, with technological integrations, growth marketing has become more effective and sophisticated. If your brand has any particular area or growth matric in mind, using growth marketing is the best way ahead.
How is growth marketing different from traditional marketing?
Traditional marketing is about getting your product in front of as many people as possible. It’s about mass-marketing or finding ways to reach a large audience with generic messages.
Growth marketing, on the other hand, is about finding the right people who are most likely to buy your product and engaging them at every stage of their buying journey.
Benefits of growth marketing
Growth marketing, as a strategy, offers you the opportunity to:
- Increase revenue
- Increase customer satisfaction
- Increase brand awareness
- Increase customer retention
- Increase customer lifetime value (CLV)
Effective Growth Marketing Strategies
- Incorporate the current trends
The digital marketing world is evolving rapidly, with multiple emerging trends each day. In order to stay competitive in such a market, your brand needs to keep up with these trends. An effective growth marketing strategy includes understanding these trends and incorporating them into your digital marketing plan. Moreover, it also requires you to analyse the effectiveness of these trends and identify the ones that best suit your brand.
- Gain a clear understanding of your target audience
Customers are a key aspect in determining the success of any marketing strategy. In order to build a successful growth marketing strategy, you need to gain a clear understanding of your target audience. The first step to do this is to define your ideal customer profile.
This will help you to:
- Identify where your customers are and their buying preferences so that you can communicate with them efficiently.
- Figure out exactly what they think and want at each stage of their buying journey.
- Know what products or services will be most beneficial to them and how likely they will buy your product.
- Gain a better understanding of their needs for creating relevant content that resonates with them.
Next comes utilising behavioural search data. It’s the information that users share with Google when they use their search engine. This can include the type of device they use, the time when they are most active, how they’re feeling, and the kinds of things they are searching for.
Furthermore, behavioural data is easy to collect, it’s free, and it’s accessible virtually anywhere in the world.
- Leverage the channels that your audience frequents
You might be tempted to use every digital channel to amplify your growth marketing results. But that can be potentially damaging to your brand. Once you understand your audience, their buying preferences, the channels that they frequently use, and other related details, you can identify the social channels and communication platforms that will be most effective for your brand.
You can also identify the best time to reach your audience by analysing the times they are most active on those channels. Leveraging all the available channels isn’t required for the success of your growth marketing efforts. But identifying and utilising the most effective channels can be a game changer.
- Use effective content marketing
To make the most of your growth marketing strategy, you need to build content that’s personalised to your audience; at the same time, it needs to be informative and engaging. Your content can include blog posts, e-books, videos, how-to guides, social media posts, etc. Creating content will help you establish thought leadership and help build trust and credibility for your brand. The kind of content that you create will differ depending on your marketing goals.
Another aspect to keep in mind is to conduct keyword research and integrate those keywords into your content. This will ensure that your content appears before your audience whenever they search for information related to your products or services. Keyword research includes identifying the things that your target audience is searching for and identifying the best-suited keywords for your business.
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- Measure effectiveness of your growth strategy
Growth marketing relies heavily on data. Hence, mere implementation of your growth marketing strategies isn’t enough. It is also important to measure their effectiveness. If you want to understand the performance of your marketing strategies, leveraging analytics is the best way ahead. For analysing the performance of your growth marketing campaigns, you can use methods like SEO tracking, social media analysis, website analytics, etc.
The data you collect from analysing, tracking and measuring will help you find the gaps in your marketing efforts and the areas that can be improved. This will also help you calculate the ROI of your campaigns.
Growth marketing can be effective in transforming both B2B and B2C businesses digitally. While there is no one-size-fits-all approach to growth marketing, it is essential to identify the strategies that best suit your business. You can also collaborate with a team of marketing experts specialising in growth marketing. A leading growth marketing agency like Amura Marketing Technologies can be your greatest choice to amplify your results.
Amura, through its data-driven MarTech solutions and full-funnel marketing approach, will ensure that your brand gets a digital edge with growth marketing. With over 15 years of experience, an on-time delivery record, extensive market understanding, agile processes, and a team of 150+ digital experts, they can be your ideal digital transformation partners. Ready to leverage growth marketing for upscaling your business online? Get in touch with Amura Marketing Technologies today!