Chelsea Football Club has announced cryptocurrency firm WhaleFin as their new shirt sleeve sponsor for the 2022-23 campaign replacing Hyundai.
The past week has been a busy week for the Blues after The Club confirmed on their official Website on Saturday that the UK Government has given Todd Boehly-led consortium the green light to purchase Chelsea.
After the successful takeover by Toddy Boehly, The two times European Champions had a deal with the Amber Group, which owns the digital asset platform WhaleFin as their new shirt sleeve sponsor.
The WhaleFin will replace South Korean car firm Hyundai as shirt sleeve sponsors next season.
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Chelsea is believed to receive £20 million a year which is double the amount they received from their previous sponsor (Hyundai). Hyundai signed a five-year deal worth £50million (£10million per year) with the west London club back in 2018.
Both the Chelsea Men and Women team will wear the WhaleFin logo on the team Jersey.
It is claimed that Chelsea agreed to a deal with the Amber Group before the UK Government sanctioned Chelsea.
According to Skysports, Hyundai and Chelsea are exploring a different commercial partnership.
A statement made by Chelsea’s Chief Executive Officer.
Guy Laurence, the Chelsea FC Chief Executive said, ‘This is a hugely exciting partnership for the club, which aligns us with one of the most advanced digital asset companies in the world. As Amber Group continues to expand coverage of their platform globally, they will now have the ability to not only speak to the hundreds of millions of loyal Chelsea fans around the globe but also be seen by the billions who tune into the Premier League each season.’
A statement made by Amber Group Chief Executive Officer.
Michael Wu, the Amber Group Chief Executive Officer said: ‘Our partnership with Chelsea FC is a watershed moment as we embark on the next stage of our growth globally. With the beautiful game’s ability to rally a global audience regardless of culture, language, and nationality, we are excited to showcase the full potential of digital assets to an international audience. With a storied club history backed by a world-class team, Chelsea FC is a class act that we are proud to partner with, as we bring digitization and crypto finance to global users. We are thrilled to be associated with one of the best teams in the English Premier League, and we look forward to unlocking new sporting experiences for football fans around the world.’
About Amber Group
Amber Group is a leader in digital asset trading, products, and infrastructure.
They work with companies ranging from token issuers, banks, and fintech firms, to sports teams, game developers, brands, and creators.
Amber Group operates around the clock and around the globe – headquartered in Singapore with a presence in Athens, Chicago, Geneva, Dubai, Hong Kong, Istanbul, London, Mexico City, New Jersey, Salt Lake City, Seoul, Taipei, Tokyo, Vancouver, and Zurich.
Amber Group is backed by prominent investors including Sequoia, Temasek, Paradigm, Tiger Global, Dragonfly, Pantera, Coinbase Ventures, and Blockchain.com.
For more information about Amber Group, you can visit:https://www.linkedin.com/company/amberbtc?original_referer=https%3A%2F%2Fwww.google.com%2F
