Everyone wants to be popular on the internet, whether you’re a 13-year-old kid or a 28-year-old streamer. It’s even harder for product marketing because you have to convince people that your product is worth their money.
There is no easy way to go viral on the internet. There’s no magic formula, and trying to force memes into your advertisements can often seem too opportunistic.
Here are five ways to market a product online and get people’s attention.
1. Market a Product on Instagram
As of 2020, Instagram had nearly a billion active users. Even assuming half are fake accounts, you still have huge outreach potential.
With an Instagram account, you can create relevant, relatable content that markets your product and helps you connect with your customers. Customer retention is an important part of bringing a product to market, so you shouldn’t forget to stay in touch with them.
2. Fun Social Videos
The best way to market a product is to show rather than tell. With social video, you can do so while also aiming to entertain.
Tell a story or show the relevance of your product. Demonstrate how it works on a live stream while answering any questions people may have.
If you don’t have any experience with creating or editing video, look for a marketing company that offers video production services. They can also give you some video ideas that are sure to get a good response.
3. Partner With Influencers
Marketing a new product doesn’t have to be completely on your shoulders. You can piggyback off an influencer’s already existing fanbase to get some attention.
Send them some ideas and what you want them to showcase about your product. Not only do you benefit from their viewership, but you’re also helping them generate content.
4. Get Involved
When the world is going through tough times, people notice leaders and companies that step up. During this recent pandemic, some companies started creating and donating hand sanitizer to various charities around the world. Others allowed extended sick leave for their workers.
You don’t necessarily have to start a non-profit to get noticed, but you should use your platform to speak out for or against whatever aligns with your beliefs.
5. Run a Contest
Everyone loves a free giveaway. One way to market a product is to offer it up for free for a set amount of winners. Turn it into an event to get publicity and make sure it’s accessible.
Even if people don’t win, they’ll have learned more about your company and product than they knew going in.
Make Your Brand Go Viral
A common trend between all the tried and tested marketing strategies is to connect with your audience. You can’t put out content and just expect it to pull in customers like flies to honey. The best way to market a product is to make your brand stand out from the rest.
If you’re interested in learning more about business, entertainment, and more, check out some of our other articles.