Instagram has over a billion users, 1,000,000,000 users. 90% of people follow a business on Instagram. The average user spends 53 minutes a day on the app. These figures mean that there is a huge marketing potential for businesses on Instagram. The marketing plan of small businesses needs to include Instagram marketing to make it effective.
Instagram is built on images rather than texts. Small businesses can appropriately utilise Instagram by learning to adapt to the medium. A photo or video has a powerful impact on people that can be used by companies to drive up sales. Here are a few ways for small businesses to use Instagram effectively:
The basics of Instagram
Set up your business account. Instagram has a feature where your account can be connected with your other social media accounts on Facebook, Twitter, Tumblr. Have a professional approach but keep things fun to communicate with users. Have an exciting bio that intrigues the users. Add your website in the bio for easy access to users. Use link shortening websites like Bitly to shorten your website so that you can add more words in the bio section. Bitly also allows you to track analytics.
Have a coherent marketing strategy in place. Every post should be planned. An iPhone captures high-quality images you can post. You don’t need to buy an expensive camera. Use good lighting and some light editing to create appealing posts.
Five hundred million people use Instagram stories daily. At the same time, a brand can’t make too many posts a day because the post reach suffers due to it. Businesses can use stories creatively to promote their brand and explain what the company is about.
Stories can also be informative. They can explain to the users things like how to use a product, why use this particular product, and other informative things to engage users. Intriguing content on stories will lead to people wanting to engage with your brand. People will share the story with their friends and family, increasing your brand recognition. Ultimately, a small business would have to try out various strategies before finding out what works for them.
Videos are a powerful marketing tool to promote your business. You can show potential customers what your brand is about. However, videos should be intriguing and short. Social media users have a brief attention span. The first 10 seconds of a video should captivate the viewer.
Furthermore, you can use instructional videos, informative videos, and amusing videos to promote your business. There is no guidebook to Instagram videos. Companies should try out different strategies and check out Instagram’s analytics section to find out what works with the users.
There are a lot of Instagram video editors out there you can use to make your videos. You don’t need to be an expert to create sharp and appealing videos for your brand. There are a variety of promo video templates available on the internet you can use to your advantage. Apart from that, there are Instagram ads tutorials available on the internet and the websites on online video editors like Wevideo, Biteable, etc.
Use influencers to promote your brand
Influencers already have an excellent public reach. Small businesses can reach out to influencers and pay them to promote their brand. This will mean that companies will get to showcase their products to a wide range of audiences. You also choose which influencers to employ based on their followers and niche. For example, a fitness brand should employ an influencer whose key areas are fitness and health. You can use various promo video templates for fitness ads as well.
Celebrities cost a lot of money, but small businesses can get the same kind of reach by getting influencers. Promotion by influencers is affordable and effective. You can ask influencers to promote a contest you are having, a product that you just launched, or just a post where they use your products. You can also use their marketing experience to know what works and what doesn’t and come up with a good idea together.
Using Instagram Ads
Instagram Ads are incredibly affordable. The cost per impression is 50% less than other social media networks. An impactful ad campaign on Instagram generates impressive sales. Small businesses can use it to run their promotional campaigns. You can compete with the big boys if you’re skillful. Instagram ads should be made carefully so that they bring in sales. Instagram ads tutorials available on the internet. Ads should catch the attention of the audience, and there should be a simple call-to-action.
Create engaging slideshow ads and in the previous slideshow direct users to your website. Users need to trust you before they buy from you. There is a marketing rule that says people need to see your brand seven times before they buy from it. Run multiple marketing campaigns so that users know your brand. People buy from brands they already know. Try running varieties of Instagram Ads and analyse the data to figure out what works for you.
Interact with potential customers
At the outset, you will need to network with potential customers to increase your brand recognition. Follow people who are interested in your industry. For example – If you’re selling clothes, find a brand that is your direct competitor, follow and interact with their followers. Some of them will follow you, and some won’t. But that’s okay; some will choose to engage with your page.
Make sure your posts are relevant and exciting. Engage with people in the comments section and create a genuine connection with them. Send them DMs if they engage with you. The DMs should seem natural. Show them that you are a brand that cares. Slowly, people will buy products from you. From then on, word-of-mouth marketing will increase your sales.
Growing your brand from scratch is a difficult journey. You have to be consistent and patient to create a dedicated following. The good news is Instagram users are active and love to interact with brands. Instagram is the perfect place to take your business to greater heights. Start your Instagram journey right now!