Do you own a small business? Small business marketing is tough but it’s one of the most important parts of your business.
You can’t build a website and assume clients will come, because your site is one in a sea of millions. You need creative ways to market your business, and we’ve got them!
Here are five creative and effective marketing ideas to generate leads and give your sales a boost.
1. Enter to Win!
This is a fun way to generate leads and market your business while making someone’s day. Host an enter-to-win contest.
You’ll need a landing page on your website where contestants enter their email addresses. In return, they get a chance at winning a great prize.
Make sure it’s not any old prize. It needs to be a prize related to your business. Give away one of your products or services.
This gets you lots of emails which leads us to our next idea…
2. Send a Newsletter
A newsletter is a great way of staying in touch with potential customers, but it’s tough sending out a newsletter if you don’t have email addresses.
Email services such as MailChimp are strict about making sure people opt-in to your emails. Since you got your email addresses from an enter-to-win contest, recipients voluntarily opted in!
Now you can send a newsletter each month. Continue with a monthly contest to gain more subscribers. Make sure your newsletter contains valuable and entertaining information for the people on your list.
Buckslips are an age-old tactic but get points for creativity. You can see an example at ADI Print Solutions. Buckslips are about the size of a buck, which is how they got their name.
They’re lightweight and fit right into an invoice often without the need for added postage. Print a catchy photo with a coupon or other offer. Make the offer unique to the buckslip so you’ll know how well the offer is working.
4. Engaging Blog
A blog is one of the best marketing tools but not always for the reason people think. Writing blog posts that target keywords and posting frequently helps you achieve the coveted first page in a Google search.
But, that’s not the only use for a blog. A blog helps you gain rapport and credibility with your audience. Offer engaging and valuable content to your readers, so they keep coming back for more.
Getting people to your website is the first step toward getting them to buy your product or service.
5. Host Family-Friendly Events
Looking for the best way to promote business? This is a fun and creative one. Host family-friendly events in the neighborhood.
This is another way to let people see who you are and what you do. Even if your product isn’t for kids, parents love free, family-friendly events. Once the parents are there, you can get to know them and tell them about your services.
Five Creative Ways to Market Your Business
These are five creative ways to market your business. Don’t be afraid to try these and any others you think of to help your business grow.
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