By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
The News God
  • Politics
  • News
  • Business & Finance
  • Lifestyle & Health
  • Law
  • Sports
  • Tech & Autos
  • Home and Garden
  • Other Categories
    • Travel
    • Education
    • Entertainment
    • General
Reading: 2022’s Retail Tech Trends Explained
Share
Aa
The News God
Aa
  • Politics
  • News
  • Business & Finance
  • Lifestyle & Health
  • Law
  • Sports
  • Tech & Autos
  • Home and Garden
  • Other Categories
Search
  • Politics
  • News
  • Business & Finance
  • Lifestyle & Health
  • Law
  • Sports
  • Tech & Autos
  • Home and Garden
  • Other Categories
    • Travel
    • Education
    • Entertainment
    • General
Follow US
  • Why You Need to Read Business News Everyday
  • Why You Need to Read Business News Everyday
  • Advertise
  • Advertise
The News God > Blog > Business & Finance > 2022’s Retail Tech Trends Explained
Business & Finance

2022’s Retail Tech Trends Explained

Rose Tillerson
Last updated: 2022/07/11 at 4:16 PM
Rose Tillerson Published July 11, 2022
Share
6 Min Read
2022's Retail Tech Trends Explained
SHARE

The retail industry has undergone extraordinary upheavals in recent years and has been forced into a process of perpetual reinvention. The coronavirus pandemic unquestionably accelerated the rise of ecommerce, but rumors of the death of bricks and mortar stores are exaggerated and premature. According to a 2021 survey 46% of consumers still prefer the real-world retail experience and when they have a good one, 90% of them are likely to come back for more.

Contents
No More CashiersSocial MediaThe Advantages of a Physical StoreVisual Impact and Customer InteractionThe Traffic Challenge

No More Cashiers

The retailers who are not just surviving but thriving are those who are exploring ways of maximizing the positive aspects of an in-store visit. Cashier-less shopping was pioneered by Amazon in 2018 [2] and is proving popular. Sensors and cameras follow the activities of each shopper, monitoring what they put into their cart or basket and billing them automatically without the need to stand in line and pay.

Social Media

Social and omnichannel commerce represent another significant example of how digital technology is being used to transform the retail space. Making connections between social media platforms and the store experience adds new layers of enjoyment and efficiency for consumers. Shoppers can use social media in real-time to interact with friends, asking for advice, approval or just involvement, while also interrogating the specifications and provenance of product lines.

The Advantages of a Physical Store

There’s a lot you can do with technology to transform the everyday experience for your customers and much of it involves capitalizing on the unique properties of the physical experience. Ecommerce businesses are at a disadvantage when it comes to trying products out first-hand or seeing if clothes are flattering or a good fit. Virtual reality can so far only achieve so much. Get people into your store and you can outmanoeuvre the online retailers.

Visual Impact and Customer Interaction

Visual technology is a gift to retailers, offering versatility that goes way beyond the potential of printed display material. It can also counteract the ever-shortening attention spans of shoppers by providing instant information. It’s increasingly common to see supermarket digital signs installed to direct grocery shoppers to specific lanes, special offers and promotional demonstrations. Most people want to spend as little time as possible in the supermarket, so this is an excellent way to speed up the process.

But this is just the beginning. The inherent flexibility of digital signage, controlled centrally and spread across multiple screens, means a retailer can disseminate any message they choose. It’s already a common sight in schools, galleries, museums and other public buildings. The time has come for stores to catch up.

Videos, infographics, live feeds and news channels – these are just some of the extensive options that digital signage technology makes possible. Tell the history of your brand, or provide insights, facts and figures on targeted products. Explain the environmental journey behind food, clothes, footwear, jewelry and more. Display items in location-specific contexts. Reveal the production process and share consumer feedback. Your only limit is your imagination. The one principle to observe is to connect quickly with your customers. Digital signs used well can make them feel they’re part of a conversation.

Participation of other kinds is also possible. Digital touches can turn a routine store visit into a fun and memorable experience. You can use kiosks and pop-up displays to suggest products your customers might like based on their previous behaviors or to promote new lines and seasonal favorites. It’s the modern way to upsell.

Add QR codes to displays encouraging shoppers to share feedback and take part in surveys and prize draws. Fitting rooms can be equipped with digital technology that turns mirrors into screens so someone can try on clothes and at the touch of a keypad change the color or pattern they see. Digital technology, like smart signage and interactive devices adds a brand new dimension to an experience that already offers one more than ecommerce.

The Traffic Challenge

Ecommerce businesses devote investment and resources into SEO and every other method of attracting shoppers to their websites. In the same way, physical retailers must exploit the potential of digital technology to increase footfall, provide a superlative shopping experience and convert the casual visitor into a loyal repeat customer. Catch their eye with a visually arresting digital window display and the chances are they’ll come in out of curiosity and stay because they love what you have to offer.

You Might Also Like

Top 10 Profitable Sectors to Start a Business in Shams Free Zone?

Best Hotels Near JB City Square (Johor Bahru, Malaysia)

Building a High-Performing Sales Team: A Guide to Recruitment, Training and Management

Are Online Lenders a Threat to Traditional Lenders?

5 Tips on How to Develop Your Restaurant’s Brand Identity

Rose Tillerson July 11, 2022
Share this Article
Facebook Twitter Email Print
Share
Previous Article How To Create A Sales Resume? How To Create A Sales Resume?
Next Article How to get Windscribe Vpn Premium for free How to get Windscribe VPN Premium for free
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Stay Connected

235.3k Followers Like
69.1k Followers Follow
11.6k Followers Pin
56.4k Followers Follow
136k Subscribers Subscribe

Ads

Latest News

50 Cent Biography, Wiki, Net Worth, Age, Family, Career, And More
Entertainment January 27, 2023
Top 12 Reasons – Why Is Workplace Safety Important?
Lifestyle & Health January 26, 2023
How Are Online Tools Helpful for Automotive Photography?
How Are Online Tools Helpful for Automotive Photography?
Tech & Autos January 26, 2023
Is it necessary to pass the motorbike theory test to get your license in the UK
Is it necessary to pass the motorbike theory test to get your license in the UK
Education January 26, 2023

You Might also Like

Top 10 Profitable Sectors to Start a Business in Shams Free Zone?
Business & Finance

Top 10 Profitable Sectors to Start a Business in Shams Free Zone?

January 26, 2023
What Makes the Hotel Mattresses So Comfortable – An Overview on The Topic
Business & Finance

Best Hotels Near JB City Square (Johor Bahru, Malaysia)

January 26, 2023
Certbolt Salesforce Developer Certification Track: Which Badge Is Best for You and Are There Any Reasons to Use Exam Dumps?
Business & Finance

Building a High-Performing Sales Team: A Guide to Recruitment, Training and Management

January 26, 2023
Are Online Lenders a Threat to Traditional Lenders?
Business & Finance

Are Online Lenders a Threat to Traditional Lenders?

January 26, 2023
Show More

© 2022 Thenewsgod. All Rights Reserved.

  • About
  • Contact Us
  • Terms of Use & Privacy Policy
  • Advertise
  • Disclaimer

Removed from reading list

Undo
Welcome Back!

Sign in to your account

Lost your password?