Just like you need to see a doctor for a scheduled health check-up, your website needs an SEO audit.
You have put a lot of effort and time into creating a website. Hence, it is worth investing your energy in maintaining your hard work.
An active website is like a vehicle; it has a lot of moving parts. Running a comprehensive SEO audit will help you realize which part is performing efficiently and which part needs work.
In addition, SEO audits can also help you stay abreast with the changing norms before they can affect your website.
Use this article to understand the importance of SEO Audit and tools that can help you audit your website.
What Is An SEO Audit?
There are hundreds of ranking factors that Search Engines decide to evaluate a webpage and its ranking on the SERPs. No matter where the web pages are ranking, every page carries a certain weight.
Yes, the priority and ranking of the pages are different, but all of them are SEO optimized. If they have not been, they wouldn’t be ranking on the top page of SERPs.
You must be wondering how SEO audits are related to SERPs. Well, there is a common link between them – Ranking factors.
An SEO audit aims to review all the ranking factors to see what is working well and what is not.
Talking about SEO audits, there are two ways to do it.
- Do it manually by following a comprehensive checklist.
- Use advanced website review tools.
While these two are the options meant for DIY, there is another option – Taking help from professionals.
One such professional is Digitrio. You can use the free tool from Digitrio and see your website’s health score and suggestions to solve the website’s issues.
Top SEO Audit Tools
An SEO audit is a valuable way to diagnose the website’s problem. The result will provide valuable insight and highlight the weak joints of the website.
We would choose the following if we had to pick the top SEO Audit Tool to get the best result.
1. Ahrefs
Ahrefs have been one of the best tools to check for broken links and evaluate the overall domain profile. It also helps users to get relevant keywords for the content.
Ahrefs is one of the most complete SEO tools that offer valuable insight on page-by-page. So, you can easily scrutinize the webpage and boost its performance.
2. Google Search Console
Want to know everything about your website? There is nothing better than Google Search Console. Google Search Console acts as a one-stop-shop for everything you want to know about your website.
It offers a big picture overview of –
- Indexing issues.
- Organic performances.
- Click through rates.
- Impressions.
- Clicks.
- Sitemaps issues.
Other tools only allow you to give a deep dive into a specific metric. Google Search Console allows you to do the same for every metric.
3. Screaming Frog
Screaming frog is a desktop-based software tool. It comes with industry-based compliance and offers effective website crawling data. One simple scan of this tool will let the user thoroughly analyze all SEO elements.
What’s more, its page-to-page detailing is second to none. The level of data offered by Screaming Frog ensures marketers have all the data they need to improve on-page optimization.
Tools Make It Easy To Audit Your Website
If your website sells products or services, the importance of getting organic traffic can’t be overestimated.
Hence, any technical errors and issues can negatively impact your business, reducing your chances of converting audiences into paying customers.
This is where you find the need for website auditing tools. Running a comprehensive edit from time to time can increase the chance of your website being found online.
In addition, SEO audits help make your website SEO friendly and take care of all the errors and issues along the way.