The mobile app industry is growing exponentially with over 5.48 billion users around the world, and the mobile industry is shifting to a global stage. Over 80% of the world’s population uses smartphones daily, and this is why mobile app localization has become a crucial consideration for businesses that want to increase their app visibility and reach a broader audience.
The localization process is about adapting your mobile app to different regions’ cultures or languages.
This article will explore an overview of the best strategies for iOS app localization that can help businesses drive better engagement and increase conversion rates.
Experts Recommend Strategies For iOS App Localization
It is a must to have a well-thought-out localization strategy that considers language, cultural preferences, marketing, and legal requirements. Having said that, let’s explore these strategies for iOS app localization and provide insights into making your app a global success.
Strategy 1: Always Hire a Professional App Development Company
One of the best ways to ensure your iOS app’s successful localization is by hiring an experienced app development company. These companies have the resources to localize your app professionally to meet specific region requirements, including translations, character encoding, and cultural adaptation.
You can easily type – an app development company near me on your phone and check their experience or get quotes from multiple vendors to ensure you get the best quality.
Strategy 2: Consider Cultural Nuances
Some vital aspects to consider when localizing mobile apps for different cultures include:
● App design elements– The graphical interface, font, and colors that are more eye-catching and attractive to users in that region.
● Sensitivity– The sensitivity of content displayed should align with the cultural beliefs, customs, or traditions of the region.
● Symbols and colors– Symbols and idioms might have diverse meanings in different cultures. For example, in some regions, red means good fortune, whilst in others it is associated with danger or mourning.
● Date and Time format– Some regions have different date and calendar systems, some are based on lunar or solar calendars. Also, your iOS App development company must focus on entities like currency, time zones, and other geo-specific details.
Strategy 3: Hire Native Linguists
To achieve meaningful localization, involve the participation of native-speaking linguists. Native linguists help capture the nuances and accurately translate the app’s content, including keywords, descriptions, and texts. The choice of language used in the iOS app must consider the various dialects and accents common in the target region.
Collaborate with the cultural context to ensure that the words, phrases, and idioms used in the localized content are relatable and easily understood by the target audience.
Strategy 4: Conduct App Localization Testing
Before launching your localized iOS app, conduct testing across different regions, not just where the app is being developed. Aspects to consider in-app testing include:
● User Interface Testing– This process involves ensuring that the iOS app functions correctly based on device types and operating systems used in the region.
● Content Testing– Ensure that the translated content and context are correctly represented and translated and the meaning is not lost in the localization process.
● Functional Testing– Make sure you ask your iPhone app development company to check the app’s functionality conforms to the target audience’s culture.
Strategy 5: Develop Apps with a Global Mindset
This means considering the broader audience the iOS app will serve. Design with the intent of flexibility to accommodate different cultures and regions. Here are some aspects to consider in developing a globally-friendly iOS app:
● Suitability of Widgets and Format– Consider formatting, fonts, and UI widgets that cater to different cultural preferences and contexts.
● Images and Graphics– Use themes and design elements that appeal to the users’ sensibilities, habits, culture, and traditions.
● Localization-oriented coding– Develop feasible and flexible code that supports localization.
Strategy 6. Update and Maintain
After releasing your iOS app, ensure that you update and maintain it regularly to keep it up-to-date with the latest language and UI trends. Monitor feedback from users in different regions and languages and adapt your localization strategy accordingly.
Remember that localization is an ongoing process, and there may be opportunities for refinement as your app grows. So stay in contact with the best mobile app development company so that any future issue can be resolved before it becomes too big.
To Wrap Up
iOS app localization is a crucial aspect of any global app strategy. It is essential to understand the diverse cultural, linguistic, and functional demands of your target audience and create an app that appeals to them.
And when it comes to implementing these strategies, you can trust Zazz, an app development company with years of experience in delivering high-quality, localized apps that meet the needs of clients and users alike. So, contact us today and watch your app reach new heights in the global market.
