Technology has completely transformed the face of business, especially in the advertising and marketing industry. Traditional marketing methods such as radio ads and print are slowly losing significance. Today, companies are embracing tools like SEO and social media for marketing.
Similarly, in-store advertising has also had some dramatic changes over the years as businesses are continually looking for better ways to promote products and services more effectively. In the past, in-store advertising was done through public address announcements and posters. However, these methods are becoming obsolete as a new technology, digital signage, has proven more effective and efficient.
What Is Digital Signage?
Digital signage is a form of advertising that uses technologies like LED walls and LCD monitors to display marketing images vividly. This type of advertisement can be seen in public spaces, museums, sporting arenas, churches for outdoor ads, and corporate buildings that use the displays for advertising their products.
Here are some reasons why firms that haven’t yet adopted digital signage should do so now.
Synchronized Multi-Location Signs
In the past, multi-store retail businesses and organizations with more than one branch would have to create a custom advertising design for every outlet, get it printed at a printing company, and transport everything across the country.
This procedure is synchronized with digital signage, making it cheaper, easier, and faster to launch a new product across many outlets. Experts at Enplug Australia explain that you can upload promotional materials and new season signs to every screen across all your outlets with a cloud-based digital signage system. It will save you transport and printing costs. Also, it saves paper and fuel, making your business environmentally conscious.
Instantaneous Promotions And Sales
Using a cloud-based network, businesses can instantly change the promotional messages displayed on the digital signage signs. Thus, it makes them a more versatile medium for promotion and sales.
Businesses, especially the fashion industry, find this very helpful when running no-notice sales when they have a surplus of products or when a particular item is about to be taken out of shelves. While previously these items could not have been sold, fashion stores can advertise a flash sale across all their stores to get rid of much stock.
Also, restaurants that change their menus frequently can use cloud-based connected digital signs to announce chances in menus without updating every screen in each outlet.
Effective Customer Engagement
The primary role of digital signage is to grab the customer’s attention. Unlike traditional advertising methods, this new technology can display media from promotional videos and advanced moving graphics. Customers have a more positive response with video content than they do pictures or text by having a strategic design when planning their content for power engagement in your customers, increasing sales!
With the popularity of dynamic digital content, businesses are turning to large-scale digital signage as a more effective and interactive way to reach customers. The world of marketing and promotion is fast passed, and companies constantly have to stay ahead of their competition. Digital signage companies like Enplug Australia can synchronize your entire network and boost your sales and customer experience.