It is observed that global digital advertising spending is set to surge by 63% to $626.9 billion in 2024. This huge figure is just a testament to how much businesses need to spend on their marketing and advertising costs.
However, the matter doesn’t just stop at fund allocation; there is a need to implement unique marketing strategies that can increase conversions and return on investment for your barbershop business.
You can use multiple strategies, such as growing your social media, optimizing your GMB profile, and consider to buy Google 5 star reviews, which will all help you amplify your social presence.
In this blog, we will talk about 25 such marketing strategies that will help you skyrocket your barbershop business.
Amazing 25 Marketing Ideas To Boost Your Barbershop’s Business Reputation
Let’s begin the journey of enhancing your barbershop’s online visibility by opting for these marketing strategies.
- Build a Strong Social Media Presence
One key aspect of your social preference is your barbershop’s social media presence. Promote trending haircuts and shoot unique transformation reels to capture various audiences in your barbershop.
- Optimize Your Google My Business Listing
Google My Business directly impacts your local search ranking and can be utilized as a great tool to increase nearby customer visits. Optimize the profile with all relevant details, reviews, and fresh visual content.
- Create a loyalty program.
Run a loyalty program for your regular customers, thereby offering additional benefits to recurring clients. This will inspire people to visit your store multiple times and create a loyal customer base.
- Host a barbering event or workshop.
Go beyond the traditional marketing tricks and host a barbering event whereby visitors can test products and gain more knowledge about their hair profile.
Such informative and entertaining events will attract customers, as they will feel cared for by your barbershop.
- Run a referral program.
A great way of increasing clients is to use the existing ones by starting a referral program. Offer discounts or freebies in exchange for your barbershop referral to encourage more people to participate in the program.
- Partner with local businesses.
You can choose to partner with other local businesses for the products used at your barbershop. This will showcase your willingness to promote local businesses and would help in increasing clients for both of your businesses.
- Utilize email marketing.
Emails are one of the most powerful tools of this century, as you can use them to market your barbershop. Share about new deals with existing clients and send cold emails to build a newer client base.
- Offer group discounts or deals.
One way to attract more clients is to offer unique group discounts like special couple discounts or festive group deals. This will bring in more walk-in clients and popularize your barbershop.
- Engage with Your Community
You must understand the importance of maintaining your customer base, and for doing so, you have to regularly engage with your audience on all social portals.
- Develop a signature service.
Create a brand out of the services you offer, like a specific haircut or a unique kind of service. This will pique the audience’s interest, and they will consider visiting your barbershop just for that service.
- Launch a barbershop website.
You just dwell on creating a website for your barbershop, which will encompass all your services, new deals you offer, and client testimonials. With a one-stop, detailed view of your business, you’ll attract many new audiences.
- Collaborate with influencers or local celebrities.
Bring in local celebrities or social media influencers to market your barbershop in the local community. With the help of a famous person, you can gain a lot of public interest.
- Use targeted online ads.
Use Facebook and Google ads to target your audience accurately and showcase relevant ads to them, as this will grow your chances of improving conversions.
- Offer gift cards.
Have a practice of offering gift cards on regular visits, as people can redeem these gift cards later and increase the overall business for your shop.
- Focus on Customer Service
All your basics must be covered, including exceptional customer service. When your existing clients are happy, they’ll surely book another appointment.
- Use SMS marketing.
It might seem outdated, but SMS marketing still works very well if it is done right. Send reminders for upcoming appointments or ask for an online review post the appointment.
- Host Giveaways and Contests
Nothing attracts new customers like giveaways and winning contests, so set rules that include following your socials and gaining a whole new audience.
- Start a barbershop blog.
You can create a barbershop blog and share valuable information about various hair care routines and treatments, as this will make you stand out from your competitors.
19. Invest in professional photography.
You must not compromise on the quality of photos and videos that go out for your barbershop. So make sure you hire a professional and post clear, high-quality content.
20. Offer Mobile Barbering Services
You can provide at-home or mobile barbering services to your clients, as this will not only create ease for them but will also spread word of mouth for your barbershop.
- Focus on Creating a Unique Barbershop Atmosphere
There has to be more than just a haircut or treatment that you offer, so create a wholesome environment where the clients want to keep coming back.
- Create video content for YouTube or TikTok.
The most popular TikTok trends and YouTube shorts revolve around hair transformations. Make use of this and create viral videos to gain more customers.
- Implement an online booking system.
You should have an online booking system, both through your website and through calls, in place so that the customers can book appointments without any hassle.
- Highlight client testimonials on social media.
Create a special section to highlight and appreciate client testimonials on your social media, as this will foster trust in your barbershop and inspire more clients to leave feedback.
- Offer special promotions for new clients.
Have one-time offers and first-appointment discounts for new customers to make them interested in your barbershop. Once they get their first appointment, you can convert them into regular clients.
Conclusion
Handling a barbershop is not child’s play, and marketing it can prove to be even more difficult. Hence, use marketing strategies like offering incentives, creating group deals, and promoting on social media to increase your audience.
Additionally, you can buy Trustpilot reviews to establish a positive presence online. By offering quality customer service and unique information on your barbershop blog, your business will flourish.
