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Brian WindhorstESPN Senior Writer
- ESPN.com NBA writer since 2010
- Covered Cleveland Cavs for seven years
- Author of two books
In 1968, Wilt Chamberlain informed the Philadelphia 76ers that he wanted to be traded to the Lakers. Chamberlain threatened 76ers general manager Jack Ramsay that if he wasn’t accommodated he’d take his talents to the new American Basketball Association or play pro beach volleyball.
Chamberlain got his trade. Thus, the NBA superstar trade demand was born. More than 50 years later, its implementation has never been stronger.
Modern-day stars have been forcing trades at a record pace. It’s remarkable it has taken this long, as the leverage of a basketball star is unparalleled in major team sports.
Even after Kareem Abdul-Jabbar made his power play by asking the Milwaukee Bucks to trade him in 1974 (the trade happened in ’75), others barely followed. The 1980s were largely devoid of such action, though Magic Johnson did publicly demand a trade that forced the Lakers to fire coach Paul Westhead. It wasn’t until 1992 that another in-his-prime superstar made the play, when Charles Barkley pushed his way out of Philadelphia.
This decade, of course, it has become routine business. Some, such as Chris Paul, Carmelo Anthony and Paul George, have pressured their teams to trade them twice. Call it player empowerment if you want, though it has more the feel of player enlightenment.
The track record of players demanding trades might be enough to pull you in that direction:
- Chamberlain won his second title in Los Angeles and played plenty of volleyball in his free time.
- Abdul-Jabbar won five more rings and loved being back in L.A.
- Johnson won four more titles with new coach Pat Riley.
- Kevin Love asked for a trade and won a championship in Cleveland.
- Kawhi Leonard asked for a trade and won a championship in Toronto before landing as a free agent with the Clippers.
- Paul ended up playing for competitive teams, getting elected as union president and making millions in endorsements after moving to the Clippers.
- George appeared content enough in Oklahoma City to re-sign for four years (three plus an option). Then he asked again for a trade and went close to home to compete for titles with the Clippers.
When George, Leonard, Kyrie Irving and Jimmy Butler demanded trades, they didn’t immediately get to control where they ended up. That lack of agency — despite attempts to exert control — is one downside for players.
Irving seemed to thrive in Boston, then ended up abandoning a public pledge to re-sign there. “I’m incredibly grateful to be here, it’s been a journey,” Irving said after departing for Brooklyn, closer to home. “This is a game, but also our lives come into this, and when it affects our happiness to play basketball then the product … is not great.”
Like Irving ultimately, Leonard, George and Butler each got to choose his next destination, leaving the teams that acquired them by trade. All four are examples of how fragile contentment can be in the current NBA but, then again, all four are examples of the eventual positive outcomes from trade demands.
So if you’re a star and you’re disenchanted or you see an opportunity elsewhere, you might as well go ahead and issue an instruction to your team. You might face a backlash from fans and others, and you might forgo millions when you don’t sign the largest possible contract with your original team — in some cases tens of millions. But you are probably already on a nine-figure deal and will have another one coming your way.
When Anthony Davis made his trade demand in January, he was fined $50,000, faced boos and lived in NBA purgatory for four months with his playing time cut. Meanwhile, the Pelicans played out the string and waited for the offseason, when the trade to the Lakers would ultimately be consummated.
“When you look at LeBron, every year you know he’s going to be great and his team is going to have a chance to win the title,” Davis said last year as he stated his intentions. “From here on out, I want to be in that conversation every year. Not every other year. Not every few years. Every year.”
By July, he was smiling wide like Chamberlain and Abdul-Jabbar before him. Those few months of bad press and uncomfortable nights weren’t automatically forgotten, but they had faded.
Now the Lakers are 15-2 and looking like title contenders. Playing alongside James has been an adjustment, and Davis has been dealing with shoulder and rib injuries, but the situation has been everything he coul