Are you a Christian who’s always thought they could reach others? Are you confident in your understanding of the Word of God? Do you think you can address the problems of our time —political social, economic, etc. — through a distinctly Christian lens?
If so, the world of Christian radio might be right for you, and you might do well to start a Christian radio station.
For years, radio lived under the shadow of television. However, in the twenty-first century, the rise of the internet has caused a rebirth of the radio.
This article will walk you through everything you need to take advantage of that fact to create your very own Christian radio station.
Articulate Your Goals
The world of Christian radio isn’t just a world full of entertainment and business. As a radio personality, you’re responsible for delivering information, wisdom, perspective, and a product that coheres.
You can have the purest intentions — and the strongest faith — in the world, but if you can’t provide your audience with a great product and a great personality, you’re going to fall by the wayside.
You don’t need to know how to do everything yourself. (In fact, it’s probably best to focus on what you’re good at.) Quentin Tarantino once said that the job of the director is to develop a vision, hire the people who can execute that vision, and articulate said vision to them.
So — start developing your vision! With so much content on the internet right now, the last thing you want is to become a standard, run-of-the-mill Christian radio broadcaster.
Star brainstorming: what are your special interests? — what can you do that’s amazing? — that no one else can do as well as you?
If you’re particularly interested in the Theology side of Christianity, or even the philosophy of religion side, you can provide a unique perspective. Most radio broadcasters out there are political commentators, so bringing an intellectual and historical bent could differentiate you.
If you are politically oriented, make sure that you come at it from a unique but consistent perspective. People need to understand why your particular POV is different from other Christian commentators but also understand it well enough to feel familiar with your beliefs after a few listens.
Find people who link up with your particular perspectives and goals. These people will be easy and fun to work with. They may provide you with ideas that you would have never come up with on your own.
Familiarize Yourself With The Technology
Once you have your vision articulated and planned out, it’s time to familiarize yourself with contemporary radio technology. As stated earlier, most radio content comes through the internet these days. If you’re someone who’s decidedly not online, it’s time to change that fact.
Buy yourself a great microphone so that your voice comes through clear and articulated. It would do you well to shell out some money for a pop filter as well, to make sure your voice doesn’t have any unpleasant pops and breaks.
It might seem like it isn’t a big deal, but your voice suddenly getting crackly in the middle of a broadcast can obscure your message. People will be suddenly pulled into the way your voice sounds, not the words you’re speaking.
As John Prine said: Sweet songs don’t last long on broken radios.
Staying updated with technology in the 2020s might just mean advertising yourself on social media as well. There just isn’t as much attention paid to billboards and television as there used to be.
Consider creating a social media page and buying yourself some social media ads to help build your follower base. You can also advertise directly on the internet with PPC ads.
Stay Updated With Christian News
If you want to run a Christian radio station, you have to make sure you stay updated on things that affect the world of Christianity.
This can mean any number of things. It could be a political issue involving members of the Christian religion. (Or addressing a belief that many Christians currently hold.)
It can also mean staying updated on issues with the papacy, and various famous clergy members. You might even find yourself following different Christian celebrities, Christian artists, great examples of members of the faith, and developments in the ever-present question of what it means to be a Christian.
To do this, you need to make sure you take in more content than you put out. If you’re constantly on the lookout for Christian news, you’ll better be able to boil it down to the essentials and provide your opinion on them.
Take in several different types of media. Watch your standard news channels as that you become familiar with the concerns of the world — you might find stories that relate to you or things you can spin to affect the Christian faith.
You should also stay updated on Christian literature. The words of famous Christians may well move on to shape the world that future Christians establish.
You can’t curate all of the Christian news yourself, however. If you want to truly jump out into the world of Christian radio, you’re going to have to find a few Christian news sites. Head over to Bible news radio to make sure you stay updated on the latest Christian news.
Start Your Very Own Christian Radio Station
As you can see, it’s not as hard to start your own Christian radio station as it might seem at first. The most important aspects are to make sure that you know what your goal is, familiarize yourself with the technology, stay updated on Christian news.
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