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The News God > Blog > Business & Finance > How to Make Good Sales on TikTok Shop
Business & Finance

How to Make Good Sales on TikTok Shop

Rose Tillerson Bankson
Last updated: August 12, 2025 12:52 pm
Rose Tillerson Bankson - Editor
August 12, 2025
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9 Min Read
E-commerce shopping and selling app. Shopping, sale of goods from the Internet. Promotion of goods and services. Popular social media logo. EPS10
E-commerce shopping and selling app. Shopping, sale of goods from the Internet. Promotion of goods and services. Popular social media logo. EPS10
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It’s not only a place to see hilarious videos anymore. It’s one of the top areas in the world for companies to make money. People and businesses may easily sell products with the TikTok Shop function. This implies they can reach millions of potential clients. Selling on TikTok Shop can transform the way you do business, whether you currently have an online store or are just starting one. This post will teach you how to sell on TikTok Shop, how to get the most money from your sales, and why this is one of the greatest ways to expand your business online. This list of TikTok Shop items can help you find out what’s popular right now.

Contents
  •  How to Get Things on TikTok 
  • TikTok Shop Is the Best Place for Small Businesses 
  • How to Set Up Your TikTok Store Account 
  • Choosing the Best Things to Sell
  • Making content that is both interesting and sells
  • Using well-known TikTok stars to help sales
  • How to Make More Money on TikTok Live
  • Checking on the success of your TikTok store
  • Avoid these mistakes when selling on TikTok Shop.
  • FAQs
  • Conclusion

 How to Get Things on TikTok 

You may shop in the app’s TikTok Shop feature.Without sending buyers to a third site, sellers may post their things, receive orders,and be paid straight immediately.  People are more likely to buy when things go well. Paid marketing, amusing videos, and collaborating with influencers can help sellers reach a lot of people on TikTok. 

When you develop content for TikTok Shop, you shouldn’t merely try to sell stuff.  Instead, you should try to be yourself and enjoy yourself. People are more inclined to watch and interact with TikTok videos that are enjoyable,interesting, and look nice. 

TikTok Shop Is the Best Place for Small Businesses 

Small companies may gain free attention and the possibility to become viral on TikTok Shop. You don’t need to spend a lot of money to let others know.  One innovative video can attract thousands of views and hundreds of orders.  TikTok’s algorithm encourages interesting content over enormous budgets, so small firms may compete with big ones. 

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TikTok is particularly helpful for merchants since it enables them to keep track of sales, sell live, and make it easy for consumers to find their online storefronts.  You can use these tools to see how you’re doing, learn more about your customers, and improve your sales plan. 

How to Set Up Your TikTok Store Account 

Before you can anything selling in TikTok Shop, you need to join up as a vendor. You need to sign up with your business or personal details, provide confirmation of identity, and send in the proper forms. Once you obtain the go-ahead, you can start putting your things up for sale, setting prices, and generating videos to sell them. 

 To set up an account for your TikTok Shop, follow these steps:

 You need to sign up for an account on the TikTok Seller Center website. 

 Please tell us about you or your business. 

 Put your ID and details about the thing on the internet. 

 Check that it’s okay before you add anything to your store.

Choosing the Best Things to Sell

How well you do on TikTok Shop depends a lot on what you sell. Things that are in style, look good, or work well usually do the best. Some of the most popular categories are clothes, toys, beauty products, and kitchen tools. Remember that your products should be easy to show off in a short video and make people want to buy them right away.


You can find out what’s hot right now by looking at trending TikTok videos, hashtags, and product searches.

Making content that is both interesting and sells

We’ll use bullet points in this headline to list the most important things you need to know to make TikTok videos that people will want to watch:
Tell a story about how your product helped someone.

Use popular sounds and hashtags to get more people to see your stuff.

Your videos should be short, clear, and enjoyable to watch.

Make sure to end with a strong call to action.

Show real people using your products if you want to be real.


If you are creative and have a good sales pitch, you can get people who are just looking at your site to buy something.

Using well-known TikTok stars to help sales

Influencer marketing works really well on TikTok because the people who make the videos already have a lot of followers. If you work with influencers who are well-known in your target area, you can quickly reach thousands of potential clients. Influencers can write reviews of your products, talk about them, or even show people how to use them.

You shouldn’t just look at how many followers an influencer has; you should also look at how often people talk to them. Micro-influencers with 10,000 to 50,000 followers usually have followers who are very active and more likely to buy.

How to Make More Money on TikTok Live

With TikTok Live, you can talk to people, answer their questions, and show off your stuff in real time. This feature makes people feel like they need to act quickly and trust you, which usually leads to more sales. While you’re live streaming, you can get people to buy right away by giving them deals that only last for a short time.

Live selling works best when you talk to your viewers, answer their questions, and make shopping fun.

Checking on the success of your TikTok store

You can use TikTok Shop to see how well your content is performing, how many sales you’re making, and how engaged your audience is. Regularly reviewing these reports will help you identify what is working and what needs improvement.

To help you make decisions about future advertisements, you can use metrics such as the average order value, conversion rate, and click-through rate.

Avoid these mistakes when selling on TikTok Shop.

The potential of TikTok Shop is enormous, but some sellers make mistakes that prevent them from realizing their full potential. Typical errors include not optimizing product listings, not posting frequently, and not keeping an eye on trends. Customers might also leave if your prices are too high or your product photos are bad.

Being consistent, staying up with trends, and always putting your audience first are the most important things.

FAQs


Q: Can anyone sell things on TikTok Shop?
Yes, as long as you follow TikTok’s rules and confirm your account.


Q: Do I have to pay for ads to work?
Not always. A lot of sellers do well just by using natural materials and working with people who have a lot of followers.


Q: How do I get my money? 

When the order is finished, TikTok Shop sends the money to the bank account you linked to it.

Conclusion

Selling on TikTok Shop is one of the most fun things you can do in e-commerce right now. It has a lot of different types of content, a large audience, and a store built in, so it has everything you need to make more money online. TikTok Shop can help your products go viral, no matter if you’re starting a new business or expanding an old one. You need to always put your audience first, come up with new ideas, and keep up with the latest trends if you want to be successful.

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