Starting an ecommerce business is only the first step to building a successful online store. The challenge lies in developing a stellar product line, finding the right apps to support your work, and driving traffic to your brand new thing. The ecommerce market is only getting more competitive and crowded, so new stores have to be more creative and innovative to attract customers. Ecommerce revenue is predicted to grow to $2.4 trillion USD
The most common problem with traffic is that it is a waste of time. For your store, this is the number one issue to fix. You need to understand how to convert this traffic into actual sales. You can start with simple things like improving your SEO to rank higher in search results or writing content to attract more visitors.
Your search bar on Shopify will be improved with this app. With the enhanced auto complete window, you can present more relevant and time-saving search results. To make the consumers’ experience even easier, use a wildcard partial search.
Why does your Shopify store receive traffic but no sales?
It’s easy to get lost in the fact that you’re working with a lot of data. That’s fine, and it can be really helpful to track and record what you’re doing. But you’ll have more success if you also look for ways to help your customers and their lives – how can you add value in your store or online?
Why do shoppers avoid shopping with you? It’s a simple question, and a common one in any industry. To understand what the problem might be, think about how it would feel if every time you walked into your favorite store, someone stole your wallet. That’s how it feels when customers are unsure about your commitment to their security.
Navigation is an important part of any website, but it can make or break a product. For instance, if you’re trying to sell books, you should have a list of the available titles at the top of your homepage. This will help your visitors quickly find what they’re looking for.
A successful product page is all about conveying the value of your product while making it easy for your customers to buy.
Tips for boosting your Shopify store’s engagement and sales
Whether you’re an established brand looking to scale your Shopify store or a newcomer to the ecommerce game, you’ll need to develop a strong strategy for increasing Shopify sales. There is no other platform out there that offers such a rich set of tools for improving the overall experience of online shopping than Shopify.
It takes time and work to get a new business off the ground, but it can be done. This article will walk you through the steps to building your own online store. These strategies will help you generate traffic and conversions on your site.
2. Develop email marketing campaigns
If you think about any online store you’re likely to have had at least one email series that’s helped you to drive customers to your store. If you’ve ever made it to the checkout process, then you’re probably familiar with emails like “5 great reasons to shop with us”, or “5 things we’d love for you to know” or even “10 ways to avoid making a purchasing mistake” that have kept you coming back to a site you may not have otherwise visited. In other words, email marketing is extremely effective and can help you drive new customers.
Spending a dollar and getting 45x return on that investment is a no-brainer so don’t skimp on your email marketing efforts! Effective segmentation and drip email sequences are keys to maximizing the effectiveness of your marketing emails.
Audience, email workflow and other buckets are one part of a business strategy that can be used to define your next steps with marketing, social media and beyond. In fact, segmentation is a key way to move your customer base from a passive audience to a targeted audience.
To ensure a successful launch, make sure that your email drip campaign includes the following: A welcome email. This is sent to all visitors and should include your logo and a link to your site. If a user isn’t sure if they’ve already been on your website, this is the perfect place to educate them. It’s also a good idea to send a message reminding them of the products that are available. If someone is shopping for something in particular, you can then send a cart abandonment reminder.
If you send too many emails, you might find that you start getting messages marked as spam. You can set filters on email clients to make sure you don’t send anything that isn’t important.
3. Improve engagement by using SMS and push notifications
SMS marketing is the easiest way for businesses to communicate with their customers. You can communicate special offers and promotions to people by text message. SMS marketing also gives a business a chance to send one-to-one messaging to customers and has the potential to grow the company’s customer base.
Open rates for email marketing can be as low as 18% while others are as high as 98%. SMS open rates for some campaigns can reach 99%. But it doesn’t end there, SMS messages tend to be viewed much faster than emails, with the average message being opened in just 90 seconds!
4. Make an investment in your social media marketing plan
The social media game is a must if you are an online seller. Social media has become a significant part of consumers’ lives, but the question is, are you doing enough to make it happen?
Ecommerce brands are finding that the use of social media platforms like Instagram has proven a powerful tool for brands and companies, especially in terms of driving traffic and engaging their customers. As the digital marketplaces become ever more competitive, brands are looking to Instagram as a means to communicate to customers while also creating an emotional connection to customers, making them feel part of the brand.
Facebook isn’t a visual medium, but many brands are still finding great success there. Pinterest is another shoppable visual platform where shoppers congregate to find great new products (like yours) and develop relationships with brands.
With consistent posting, you can start building followers and with it new traffic and brand awareness. You’ve already warmed these leads with great content, so when they land on your store, they are more ready to purchase.
5. With excellent SEO, you may increase organic traffic
Free traffic is the dream. With search engine optimization, that dream is a reality. Search engine optimization (SEO) requires patience and persistence on your part, but it is possible to increase traffic to your site for little or no cost at all.
Shopify allows you to build web pages with custom layouts and design elements. It also provides all the necessary tools to enable search engine optimization for your product pages.
The biggest search engines use algorithms that can sometimes make decisions about the content you provide them that you may not agree with. With the best search engine optimization techniques, you can ensure that your site is found, and your data is processed by them.
Shopify is a popular e-commerce platform that helps you easily sell on the web, manage your inventory, and get paid. It’s a great tool to use in conjunction with other e-commerce platforms like Magento, WooCommerce, and others.
Blog posts are a great way to engage with your audience and rank well in Google. The bigger problem is actually answering the questions that your ideal customers are asking. There’s no better way to do that than by creating a website that can handle a lot of traffic without breaking a sweat.