Custom stickers are a powerful marketing tool you can leverage to drive business growth without the hassle. With sticker marketing campaigns, you create brand awareness and build strong relationships with your customers. Better, it is a cost-effective way of spreading the word about your brand or company without pushing yourself to the limits.
No wonder you can never risk skimping on what custom stickers offer your brand. Either way, you need to ensure the stickers you use have the perfect design to catch attention and share information to your target audience. After all, this is the only way to get the most from your sticker marketing campaign.
The good news is you no longer have to go through a lot to make a hologram sticker more aesthetic while using it as an efficient anti-piracy methodology. Things are no different from any other type of sticker you use in your advertising and marketing strategy. You might wonder how this is even possible in the first place.
There is no reason to worry since we are here to lend you a helping hand. In this simple guide, we will share four factors that affect the fate of custom stickers. Keep reading to uncover more before settling for stickers as the ideal marketing tool.
- Material Type
Before you even think about using custom stickers for your advertising and marketing strategy, always ensure you consider the material type. Keep in mind the material you settle for depends on how you plan to use the stickers. Among the most notable sticker material to count on include Fluorescent Paper, Vinyl, and Polyester, to mention a few.
If your product is exposed to water more often, you might be better off using BOPP (Biaxially-Oriented Polypropylene) or water-suitable vinyl. That is especially the case when you want to label bottles. Either way, make it the norm to factor in the sticker use before deciding on the material.
- Size Matters
As obvious as it sounds, you’d be surprised by the sheer number of business owners who forget about the size while designing the stickers for their advertising and marketing campaigns. However, this is one of those areas you can never risk ignoring since it plays a vital role in the success of your marketing strategy.
For your business to get the most from custom stickers, you should be more than ready to use the correct size. The secret lies in determining where you want to place the sticker before moving on to the next step. You don’t want to leave customers thinking you’re wasting your efforts. That is mostly with stickers that are too small for them to read.
If you must leverage die cut stickers as a marketing tool, always ensure customers and prospects can see it clearly from an appreciable distance. Anything less than this is a red flag, and you might be wasting your resources. Fortunately, a reputable custom sticker printing company will help you choose the perfect size for your brand or business.
- Proofing the Sticker
While you trust your printing company to create and design the perfect hologram sticker for your advertising needs, it doesn’t kill to review it. You can never afford to miss this factor as it could give your competition an added advantage. Remember, proofing the sticker is vital since it helps do away with any errors present.
Go out of your way and examine the sticker’s design before sending it for printing. While it is tempting to leverage manual proofing, this decision could prove costly. To avoid leaving any stones unturned, always count on manual proofing methods. That way, you stand the chance of creating a better and more coherent sticker without going through a lot.
- Distribution Channel
There is no essence in investing in the highest quality die cut stickers only for you to share with the wrong audience. Keep in mind you are using stickers in your marketing campaign to help create brand awareness and strengthen the customer relationship. Target the wrong audience, and you will never reap maximum benefits from your sticker marketing campaign.
No wonder you should factor in the distribution strategy you want to use to avoid stocking your stickers in the wrong place. To pull this off successfully, always research your target audience and know where they are before kickstarting your sticker marketing campaign. Use this as the opportune time to identify locations with high foot traffic before placing your custom stickers.
It also pays off to leverage a distribution strategy that allows quick and easy monitoring. After all, you want to be sure that you’re targeting the right set of people from the word go. That way, you can get the most from your sticker marketing campaign without taking a toll on your business finances.
- Regular Changes
You might not know this, but regulation changes also play a vital role in determining the fate of your stickers. And this doesn’t come as a surprise since different government organizations have specific standards you need to follow. Before using a sticker on your product packaging, always ensure you know more about the set regulations.
It doesn’t stop at that since you need to keep pace with all the sticker regulation changes. What if you don’t have time to stay up to date on label compliance? When this is the case, there is nothing wrong with counting on your printing company for help. As long as the sticker printing company guarantees order flexibility, rest in knowing you will have a smooth ride.
The Bottom Line
There you have it; some things determining the fate of your custom stickers. Be sure to spend your time examining what goes into running a successful sticker marketing campaign to avoid leaving room for mistakes. While it might seem like a waste of your precious time, good things will come your way once your sticker advertising campaign is up and running.