Sydney, the Startup Capital of Australia, is the best place to start a new business due to its diverse economy, low-risk business environment, stability, and support from world-class legal and financial systems. According to the 2021 Startups Report by the Financial Review, 50+ startups from Australia (5+ from Sydney) were awarded for their best ideas, and around ten new businesses have successfully raised funding for more than $US 172.5 Million ($221 Million).
All these figures are intriguing, but what instils more curiosity is how these businesses are instantly highlighted amongst their target audience and are managing to grab increasing leads in their initial launch phases.
One of the significant reasons for the hype of these new startups is Search Engine Marketing, which helps business display their paid advertisements on product-related keyword searches on Google, Bing or Yahoo.
Overview of Search Engine Marketing – A Paid Marketing Tool to Increase Your Brand’s Visibility Online
More than 85% of customers or internet users search for their requirements online. Search Engine Marketing helps start-ups and local businesses promote their products on trending search queries, allowing advertisers to display their products in front of motivated customers who are ready to buy.
Search Engine Marketing (SEM) is about using paid advertising services on SERP (Search Engine Result Pages). In SEM, advertisers or business owners bid on their industry or product-related keywords (terms people usually search for when looking for similar products or services), which allows advertisers to promote their ads alongside the search query results.
These advertisements are also known as Pay-Per-Click (PPC) Ads or specifically on Google, Google Ads, which are displayed in various formats, like text-based ads, product listing (shopping) ads, call-only ads and more.
Which Sydney Businesses Can Benefit from Search Engine Marketing?
After exploring the benefits of SEM, you may wonder which ads best suit your industry type or whether your business type can benefit from SEM at all.
There are three business categories that can extract maximum benefits from Search Engine Marketing. These are:
- Businesses that want to generate leads
SEM can help you generate leads by driving increased traffic to your website. When people visit your website, you can capture their contact information via contact forms or third-party data points and follow up with them via email or retargeting.
- Businesses that sell services or products online
SEM can help you reach people who are already interested in what you’re selling. You can specify the keywords you want your ads to target so you only pay for clicks from people who are highly interested in what you’re selling.
- Businesses that aim to increase brand awareness
SEM helps businesses get in front of more prospective customers. While a customer may not fully consider your offering the first time they see your name, the more aware they are of your presence, the higher the likelihood that they’ll remember your business next time they need your help.
Examples of Businesses that use SEM –
- E-Commerce Businesses:
E-commerce businesses use SEM to reach people interested in buying products online. They can target their ads to specific keywords, such as “shoes” or “electronics,” to ensure that their ads are seen by people who are likely to be interested in their products.
- B2B Businesses:
B2B businesses use SEM to reach other businesses interested in their products or services. They can target their ads to specific keywords, such as “marketing services” or “software development,” to ensure that their ads are seen by businesses likely to be in the market for their products or services.
- Local Businesses:
Local businesses use SEM to reach people searching for businesses in their area. They can target their ads to specific keywords, such as “restaurants” or “hair salons,” and to specific locations, such as “Sydney” or “Australia.”
What’s the Process for Establishing Search Engine Marketing in Sydney?
To begin the process, start-ups and local or small business owners should know that SEM is a technical skill that should be done by an expert with significant experience. It is important to hire the best SEM company in Sydney that can deliver the desired results.
The process that goes into SEM includes:
- Keyword Research –
The first step to getting started with SEM is comprehensive keyword research. We must list keywords that prospective customers or businesses are more likely to search for when looking for similar products or services.
Moreover, apart from the generally searched keywords, look for the list of negative keywords, which are any irrelevant terms with zero chance of conversions.
- Ad Auction –
After finalising the list of keywords and designing the campaign, the next step is to bid for those keywords in ad auctions. You may have heard that a high advertising budget has a higher chance of winning ad auctions, but this is a myth.
A higher advertising budget can be advantageous, but several other factors, like ad quality score and other factors, must also be considered for the PPC ads.
Search Engine Marketing is the most effective paid marketing tool to grab an audience’s attention. As soon as your prospective customers search for a query, be it informational, consideration or transactional, Google or other search engines display the most suitable and approved advertisements, increasing the chances of clicks and leads.
Are you also planning to increase your lead generation chances from Search Engine Marketing in Sydney? If yes, then you need the assistance of the experts from the Best SEM Company in Sydney for the best results.