Your inventory is stocked, craft shows are getting tedious, and you’re ready for the next step. The internet can be an incredible outlet for selling your handmade goods. You can be more successful by following a few tips to get your brand off the ground.
Select a Quality Name
Selecting a quality name for your small business is the first step. Try to come up with something unique but simple. All of your branding will revolve around your name, so make it usable, clear, memorable, timeless, and distinct.
If you’re struggling to make your choice, Namify can supply you with many brand name ideas. Simply enter a few keywords related to your products, select a category, and generate 1000s of options.
Your online shop and marketing should all look cohesive. Creating branding and applying it throughout your business can help you stand out against your competition and look professional. Branding applies to slogans, colors, packaging, font, and an overall feeling.
Before you create everything, decide who your target demographic is. Tailor your brand to appeal to your audience. For example, a logo for a children’s toy business should look vastly different than one for a high-end jewelry shop. Namify can help you produce a free logo to build your branding around.
Choose a Platform
There are many different platforms to sell handmade goods. Artists often choose to build a shop on an already established website. Popular options include Etsy, eBay, and Amazon Handmade. Using an established site will help supply traffic, but it comes at a cost. Some sites charge monthly fees, listing fees, and a percentage of each sale.
Another option is to build your own website. Namify can help you secure a domain that matches your brand name. Many user-friendly website builders such as Weebly and Wix mean you don’t need to be familiar with coding to create a beautiful, professional site. You may have to pay a hosting fee and drive your own traffic, but all the sale proceeds will be yours.
Use Social Media
No matter what platform you select, you should do some marketing. Social media is an effective and free way to reach thousands of potential customers. To reach a wider audience, you can pay a small fee to boost your favorite posts.
For the best results, familiarize yourself with the function and style of each social media platform. It’s important to stay true to your brand while adjusting to the site style. Make a business profile on each media site, post regularly, and interact with users. If you use Namify to generate your business name, they can also check the availability of matching social media handles.
Selling handmade goods isn’t easy, and you won’t become a hit overnight. Sellers must keep working to see success. Create new merchandise, update your website, refresh your SEO, and continue marketing. Consider setting realistic monthly goals to stay on track.
Follow these steps to triumph over online selling. With enough hard work and know-how, you can turn your products into profits.