So everyone and their mother are on YouTube nowadays.
Welcome to the world of video marketing strategy. It might seem a bit excessive, at first. However, once you know that the average person is predicted to spend 100 minutes daily on video content in 2021, you’ll understand what the fuss is all about.
Video, as a media format, is truly unlimited. From the perfectly-polished educational videos to the gritty and authentic live-streaming videos, you can truly hop from one type of video to another, and each will have completely different goals that they’ve somehow accomplished.
Yet, if you don’t know your YouTube from your TikTok, no worries. We’ve got you covered. Keep on reading to learn about the seven crucial steps you’ll want to take to nail your video marketing strategy.
Video Marketing Strategy 101: Who Are Your Customers?
We can’t really talk about a marketing strategy plan without starting with identifying your target audience.
You’ll want to start with establishing your ideal customer profile and persona, as well as highlight how your product or service will add value to their lives. Then, you’ll want to study how much time your customers spend online, watching video content.
It’s all about the research, where you’ll want to gather your own data points using review surveys, industry blogs, and even chatting with potential customers on forums.
At this point, you’ll want to take a look at the platforms that your customers spend the biggest chunk of their time online. For instance, if your audience is made up of never-dying Facebook fans, then you’ll want to prioritize your video’s specifications and content to be a great fit for Facebook.
Write Down Your Video Goals
Always aim for your video to be short and sweet.
Every one of them must have a specific goal. For example, you’ll want to determine whether your video is aiming for high rates of lead generation, to offer a sales promotion or even an announcement of news.
Depending on the goal in mind, you’ll be able to create clear content, and you’ll be much more effective in getting your message across.
Nail Down Your Brand Language
What’s unique about your brand?
If there is one thing you want your audience to remember about you after watching your video, you’ll want to emphasize that point and repeat it. A good video introduction will always captivate your audience from the start to finish. You may use tools like Promo video intro maker to help you create an amazing intro.
A simple and effective way of answering these questions is to adapt the style and tone of your business communication. For instance, if your brand is known for its bright colors and cheerful tone, then you’ll want your video to be the same.
Pick Your Video Type
At this point, you’re in a great position to pick the right video type. After all, depending on your goal, brand image, and the overarching purpose of your content strategy, you’ll want to produce a type of video that fits all of those elements.
If you’re unfamiliar with the different types of videos and their special benefits, here is a list of the most common type that you can make.
The Interview Video
Whether you’ve got access to guest speakers or experts in the field, making an interview video is a great way to introduce your audience to a new product or influencer.
It’s not only informational but also fun and rather authentic.
The Educational Video
If you want to teach your customers how to use your product or service, or to create brand awareness for new potential customers, then you’ll want to create an educational video.
It can span tips and guides, even listicles. It’s a short and fun way to add value to your customers.
Check out some of the training videos on this training video production services company’s website. They create outstanding training videos for businesses.
The Entertaining/Behind-the-Scenes Video
If you’re aiming to familiarize your customers with your brand image, your company culture, and even your employees themselves, then you’ll want to pick a behind-the-scenes video or an entertaining video.
It’s fun, cute, and the more you succeed in entertaining your audience, the more likely they’ll remember your brand for longer periods of time.
The Testimonial Video
Sometimes, you just want to give your customers some evidence regarding your products or services. Or, you want to create some social proof for your brand. In that case, you’ll want to use a video of testimonials to highlight your customer satisfaction.
You’ll want to create the video in a way that allows your potential customers to see themselves in the video and think about purchasing your product or service.
Create Your Content
A marketing novice might think that creating your video content would be the first step. Hopefully, by now, you’ve got a good idea about why that would be the wrong move.
You’ll want to only create your content once you’ve nailed down your message, your format, your audience, and your tone and language style.
At this point, you’ll want to think about images and audio.
Think about the sequence of your video, and start brainstorming an appropriate storyline. Every step of the way, you’ll want to make the viewer say “tell me more,” or “and then what happened?”
Next, you’ll want to get some professional voice recording in place. After all, your audio quality can make or break your video.
Write a Superb Video Caption
You’d be surprised at the sheer importance of your video title and description.
Interestingly enough, there are studies that show social media users beginning their video viewing by reading the description of the video first.
It is a simple way for viewers to determine whether the video is going to be worth their time. Thus, you’ll want to take your time in choosing the right terms, keywords, and information when it comes to your video caption.
Boosting Your Bottom Line Profits With Video Content Marketing
Is it easy? No. But, is it worth it? Yes, without a doubt.
We know that creating a successful video marketing strategy can be overwhelming, especially for novice marketers. However, it doesn’t have to remain that way.
Hopefully, our guide was helpful in shedding light on the different ways you can improve your video marketing strategy, as well as tweak these tips to better fit your business brand.