In any educational institution, the admission process is the most important aspect of every academic year. The right amount of admissions shape the institute’s future and will decide its every accolade and procurement.
For the admission process to be successful, it needs to reach out and convince the maximum number of students. In addition, it should make them interested in the institute and its prospects.
That student admission target is a tricky business, though, especially in our ‘new-normal’ world. COVID-19 has changed perspectives and priorities. Everything has gone digital.
Online learning has become the new standard and, for many, the future of learning. As a result, admissions from local students have taken a hit. And distance education, all of a sudden, has started to seem just fine.
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With so many modern and effective study options, it’s hard to get the nod from this generation of students. So here are 5 ways you can get more admissions.
- Use digital platforms well.
We spend more time on the internet and social media platforms, especially teenagers. Moreover, lockdowns and social distancing have also bumped up our digital content consumption.
Hence, the digital space is attractive for marketing and indispensable.
Teenagers’ most used media channels are Instagram, Facebook, Snapchat, and Youtube. Then comes Twitter and the other ones. All of these allow targeted advertisements, and you can create interest and intrigue there.
Create a helpful website, both in terms of structure and content. That can positively influence the students’ ultimate decision. Your website should be planned as a virtual campus tour.
It must provide answers to queries and ought to have clear navigation, fast-loading pages, and mobile optimization.
You can hire professional website builders. You can also create something much more personalized through some great website builders online.
To score some more brownie points, you can consider creating a logo. A unique, well-designed logo helps instant identification. You can select a potent Education Logo Maker to make you stand out in students’ eyes.
- Provide some motivation
Choosing any educational institute is deeply emotional, and they need a bit of motivation and encouragement to select one.
Analyze and find out what drives the prospective students. It will help you formulate better marketing messages and admissions pitches which will coincide with and fire up the aspirations of those students.
Applicants are motivated enough to have a greater chance of enrolling and sticking to their choices. You can also play the motivator’s role, inspiring them to pick your institute over others.
The best way to accomplish this is to put testimonials and success stories. It’s the best motivation when one of their clan vouches for your institute.
- Automated fast response
This generation wants everything instant, from noodles to answers.
Education marketers need to readjust their style to form effective communication.
The faster you respond, the more emotionally invested the applicants become. And once they have their shot, it’s very difficult to backtrack.
That’s where automated follow-up tools come in. By using dedicated CRM, the first response becomes automated, and the whole process of following up, prioritization, reminders, scheduling, and sending responses becomes much quicker.
- Mobile Application
Our smartphones are becoming less an accessory and a part of our lives. This is more accurate for younger people.
So a poorly designed web page for phones where you spend more time pitching in and out rather than reading information is not a great marketing tactic today.
Forget inquiries; many would curse and leave out of frustration.
That’s why you need to optimize your institute website for mobile phones. They should be fast, responsive, and designed to leave a mark.
Not only the website, everything like contact information forms and application portals should be modified for mobile devices.
- More analytics
Some time back, enrollment marketing was seen through a black and white spectrum, evaluated by absolute success or failure.
Nowadays, it is much clear. You can scrutinize all the best sources for lead generation, drop-off points for students, and the kind of messaging that works.
All of these can only be achieved with the help of a capable reporting mechanism. Therefore, a strong student enrollment system should incorporate dashboards.
With that in place, you can stack up information about the prospects and oversee the performance of your admission reps, the campus, and the courses.
CONCLUSION
As more and more avenues for studying open up in this age of technology, enrolling students won’t get easier anytime soon.
So, if any institute wants more admissions, they need to shift from all the traditional ways of enrollment to the more modern substitutes.
The simple solution is to introduce technology that can connect with the students better and faster.
