Over the past several years, B2B businesses have witnessed tremendous growth. In fact, B2B eCommerce sales recently breached the $1 trillion mark. And the figures are projected to increase at the rate of 10% per annum over the next 5 years.
B2B business strategies have evolved over the past few years. Simply running ad campaigns isn’t enough to grab attention. As digital marketing penetrates B2B businesses, their business model has begun resembling B2C companies.
5 B2B eCommerce Marketing Solutions to Boost Conversions
As the lines between industries continue to blur, retailers must overhaul their B2B eCommerce strategies to outperform the competition. Here are five strategies that can increase conversions and boost revenue streams.
Focus on B2B Content Marketing
Content is the backbone of every marketing effort. Whether it’s product descriptions, landing pages, or banner text, excellent copy attracts attention and motivates readers to take action. B2B content marketing is a priority as organizations need more convincing than B2C clients while choosing a vendor. The best B2B marketing strategies include blogs, videos, whitepapers, case studies, webinars, and more. Fortunately, premium copywriting services in Revpanda include all these and more for maximum outreach and conversion.
Make the Most of Trust Signifier Pages
Contrary to popular belief, the content that boosts sales isn’t on your products or services page. Instead, it’s the credibility pages like About Us, Privacy Policy, and Terms and Conditions. Unfortunately, these pages are often overlooked. Remember that B2B customers check your track record more diligently than B2C consumers. Trust signifier pages show potential clients that your business has serious obligations and is trustworthy.
Leverage Social Media Platforms
Social Media is grossly underutilized in driving B2B sales. We’ve witnessed its benefits in B2C marketing over the past few years, and if leveraged correctly, the results can be replicated for B2B customers. Choosing the right platform is the key here. For instance, while Instagram and Facebook aren’t suited for B2B promotions, LinkedIn is ideal for targeting professionals and businesses.
Optimize Customer Experience
eCommerce platforms will have orders coming in at odd hours. Hence, responding to individual sales queries manually round the clock can be a challenge. This is why you need automated responders to keep customers in the loop. Chatbots can track customer messages, answer basic questions, and deliver timely responses. However, you need a dedicated customer support team to provide a better user experience. There is still no substitute for one-on-one human interaction.
Don’t Forget to Follow Up
It’s rare for B2B eCommerce sites to make a sale on the first website visit. Potential clients often need time to consult their superiors or discuss with colleagues the costs involved with making a purchase. If you’ve captured a lead, don’t be afraid of following up. This reminds prospects of the initial interest, helps build trust, and increases your chances of converting leads into customers. The follow-up conversation must enforce the benefits you offer.