Are you ready to modernize your restaurant and grow with industry and social trends?
73% of educational institutes believe digital signage is key to the future of communication. This includes digital menu boards.
If you haven’t already made the switch and are unsure as to what a digital menu board has to offer, your business could be falling behind the competition.
To help you better understand the benefits of upgrading, here are 5 reasons to get a digital menu board for your restaurant
1. Reduce Wait Times
The average customer is willing to wait in line for up to 14 minutes. If they’re made to wait any longer than this, you risk losing their business.
Digital menu boards can be a powerful restaurant tool in helping to solve this issue. Incorporating a digital menu board can reduce perceived wait times by up to 35%.
This means that your customers will feel more satisfied with the speed of service and walk-outs will be less likely.
2. Long Term Savings
Though digital menu boards may require an initial investment in TVs and software, they will save you money in the long term.
Your restaurant may undergo seasonal menu changes, meaning you could be printing new sets of menus up to 4 times a year. Not to mention reprinting to fix errors and for daily wear and tear.
Having digital menu boards means that you are able to eliminate these costs, and have been shown to increase sale volume by 31.8%. So even with maintenance costs, digital menu boards will bring a strong ROI.
3. Easily Update Your Menu Board
Instead of having to reprint menus, you will be able to make centralized edits that are sent to all of your menu boards with just a few clicks of a button.
Not only will this save time and costs, but it will reduce the risk of errors being made by non-management employees. Ultimately, this will increase savings on wastage.
To edit and maintain your digital menu board effectively, you’ll require digital signage software. Typically this software will come with menu templates and scheduling software, making the transition from physical menus to digital much smoother.
4. Increased Marketing Opportunities
Digital menu boards can be an integral part of restaurant marketing. They allow you to display live adverts and animations that attract customers.
Digital menu boards are one of the most powerful business tools for creating a strong brand image.
This is thanks to the centralized control they afford management – you can update and standardize menu’s across all your restaurants with ease. Brand consistency has been shown to increase sales revenue by up to 33%.
If you’re trying to sell fancy coffees from your used espresso machines you need to make sure that you market them properly. It’s the same if you wanted to change the food on your menu. It’s all about making sure people know you’re now offering espresso or a better menu. If they don’t know, they’re not going to try them.
5. Menu Automation
Perhaps your restaurant has three separate menus for breakfast, lunch, and dinner. With traditional static menus, employees would have to waste time cleaning and replacing them throughout the day.
With digital menus, however, you can create a menu for different parts of the day and then schedule your boards to change at set times.
This will help save employees time, meaning they can focus on more important tasks, and will also help avoid errors such as customers trying to order from the wrong menus.
Menu automation (and consistency) will ultimately lead to a more cohesive customer experience.
Time for a New Recipe
After having read these 5 benefits, hopefully, you’re convinced as to the advantages of integrating a digital menu board in your restaurant.
Understanding these key benefits will allow you to make an informed decision about the future of your restaurant, and, from automation to better branding, could save you lots of money in the long term.
If you found this post helpful, make sure to check out the rest of our blog.
