Nowadays, a high percentage of businesses invest in hiring SEO agencies to help them have a substantial online presence or visibility and increased organic search traffic to a business’ website. But before you acquire the services from an SEO agency, you should first know the different kinds of SEO services and if these services are what your business needs.
Why Is SEO So Important?
The first web traffic starts on search engines, and if you want your website to have an online presence and be easily found and visited, you have to rank high on these search engine results pages. It is a known fact most users won’t even check the other results pages when they search on Google, Bing, and other search engines; hence there is a need for business owners to step up in the rankings game.
Before the advent of technology, one could set up their website and wait for traffic to come. However, because everyone has gone digital now, more and more businesses rely on their websites to bring in traffic and have employed different marketing strategies to compete. Search engine algorithms would then decide which website to show in their results depending on the contents of websites. Therefore, applying SEO best practices is crucial to ensure that your website captures traffic for searches relevant to your products and services.
What Are SEO Services?
SEO services are services offered by SEO companies or freelancers who are experts in all aspects of SEO. It helps businesses gain a higher ranking in search engine results organically. The services are also considered marketing tactics as it helps businesses improve their marketing by making it more visible to possible clients as it ranks higher in search engine results.
Most Important SEO Services
There are a huge number of services that SEO companies offer to help your website rank higher, but some are more important and can offer more benefits than others. Here are the top 5 services offered by SEO strategies:
1. Business Evaluation and Analysis
The first step an SEO agency takes, and probably the most crucial, is evaluation. This includes your website, architecture, content, and the SEO practices you use for your business. A thorough evaluation helps strategists to determine your site’s strengths and weaknesses to help them develop new SEO strategies for you.
Along with your website, they will also evaluate your business, the products and services you offer, and your overall goal. They will also look at your competitors to include strategies to keep your business one step ahead of your competitors. Finally, by evaluating you, your business, and your target audience, they suggest which SEO strategy would work best for you.
2. Developing Tailored SEO Strategies
Once the agency has evaluated your business and conducted an in-depth analysis of your website and target audience, they will proceed to develop a core strategy that is tailored to fit your business’ needs because if you have an approach personalised to your business needs, you will be able to maximise the return of investment from your SEO investment.
3. Set-up of SEO Tools
The use of SEO tools is the core component of SEO. Your agency will use tools to help optimise your website for search engines such as Google. Some examples of these tools and practices are:
- Sitemap creation
- Image optimization
- Meta description creation
- Usability, speed, and website design analysis
Having tools in place before making changes to your website will help you visualise the outcome. Your SEO company will be able to suggest the right tools for you and use them effectively so that you can get the most out of your SEO campaigns.
4. Execution of Optimisation
Once the tools and platforms are in place, it is just a matter of executing the strategies. It usually starts with on-page optimisation, which includes making sure your site is mobile-friendly, cleaning up the backend of your website, altering some codes, updating and adding content, etc. SEO agencies also include off-site optimisation because factors outside of your website could also affect your rankings. These include backlinks from trusted websites, review management, and social media property management. All of these will eventually boost your content and increase your website’s traffic.
Monthly reports are one of the critical SEO services your company should offer you because, without reporting, you would not be able to know the impact of your hard work. SEO companies should continuously monitor keyword rankings and your website’s traffic and do diagnostic tests, then send you monthly or quarterly reports to give you insights as to which strategies to retain and which to change.
Now that you have an idea of which SEO services are most beneficial to your business, choosing which company you should hire is just a matter of choice. Keep in mind that your partnership with an SEO company should always be beneficial to both parties, and that means that you should also put in some effort into your website so that your SEO company would see potential in your website.