We are all part of a consumer society where companies and brands compete for our attention at every turn. There are thousands of products on the market today, and to somehow stand out, companies are paying more and more attention to their visual identity.
Undoubtedly there are a lot of brands with original and very cool logos, and even special platforms, where you can see the design features and even the history of famous logos. But there is an unspoken list of iconic emblems, which are known by people all over the world and with which it is almost impossible to compete.
In this article, we will look at the ten most famous logos in the world, and try to find out the secret of success, whether it lies in shape or color scheme.
The bright minimalistic badge of one of the world’s most famous payment systems, MasterCard, is based on an intense combination of red and yellow. Red shows courage, passion, and joy. While yellow is a hint of prosperity, a symbol of energy and progress. The circular shapes here represent unity.
One of the youngest participants in our today’s list, Twitter, has made its logo recognizable all over the globe in no time. The white bird’s silhouette on a solid blue roundel in a vivid delightful shade represents freedom of self-expression, communication, and creativity.
The logo of the e-commerce platform shows the strength of the company and its wide range of products. The arrow in the logo from A to Z shows that it has everything to offer, and its resemblance to a smile adds friendliness and a welcoming feeling.
The plain white triangle pointing to the right, placed on a solid red rectangle with softened corners and arched sides — the YouTube logo is very simple, yet has everything to take its place in our today’s list.
The name of the brand stands for the Greek goddess of victory, and its iconic Swoosh logo, designed by Caroline Davidson in 1971, is a minimalistic depiction of strength and motivation. Funny, that one of the world’s most famous logos cost only 37 dollars.
The three-pointed star is a symbol of power over the earth, sea, and air. This logo was invented in 1909 and after a modification in 1937 has remained almost unchanged until today. The logo of Mercedes-Benz is a symbol of luxury and quality.
One of the founders of Google, Sergey Brin, is the author of the logo design, which has only changed twice since 1999. The simple inscription uses all the primary colors for its letters. Google likes playing with fonts, but the color scheme remains unchanged.
The McDonald’s “golden arches” logo was created by Jim Schindler and stayed with the company for decades. The two arched lines, forming a stylish yellow “M” got accompanied by the simple sans-serif lettering six years after the aboriginal logo introduction, and since then the design has hardly changed.
The elegant and smooth logotype of Coca-Cola was designed by Frank Robinson, a friend of the company’s founder and an accountant by profession. They hardly expected the badge to become one of the most expensive and recognizable on the planet. But you never know.
The first design for the Apple logo, the striped apple, was invented by Rob Janow in 1976. In 1998, the logo underwent slight changes, becoming the emblem the whole world knows today. A symbol of knowledge, with a touch of Adam and Eve’s humanity enlightenment concept — perfection.