You already know how important it is to create engaging content for your target audience when you’re trying to sell something. That’s because potential customers want proof. They want evidence that you can be trusted and proof of what they can expect from you if they make a purchase. Video sales pages offer the perfect opportunity to provide them with both.
Video sales pages offer more than just proof, though. They also help you increase conversions and improve your revenues. In fact, they can even serve as a foundation for an entire inbound marketing strategy that brings in organic leads and helps you build a long-term relationship with prospects.
This article will look at what sales video pages are, how they work, and why you should consider using them. It will also provide you with some tips on how to create your own videos so that you can start bringing in more leads today.
What Are Video Sales Pages?
Video sales pages are online marketing tools designed to increase conversions by explaining your products and services, as well as demonstrating their value. Like static sales pages, they use a combination of text and visuals to do this. The difference is that they also incorporate video, which works better with today’s short attention spans.
Typically, companies will create these videos in-house or hire a company specializing in video production and sales.
Why Use Video Sales Pages?
Sales videos offer several benefits over traditional text-based sales pages. The first is proof! In an age where distrust in big business is at an all-time high, potential customers are more likely to trust your brand if you prove that you’re willing to put yourself out there.
Another benefit of using video sales pages is that they provide a more personal approach than static pages. They also allow prospects to see who you are and what makes your company unique.
Furthermore, they’re generally cheaper and easier to produce than TV commercials. Because people usually watch videos on their smartphones, you don’t need as big of a production budget as you do for other media.
They also help improve your conversion rate by providing visitors with an “in-person” experience. It is what makes them such powerful lead generation tools.
Finally, they can help you rank for specific keywords in the organic search results. Since video content is so shareable, it will also get shared on social media channels like Facebook and YouTube, resulting in more free traffic for your site.
How to Create a Functional Video Sales Page
Now that you know why people are using video sales pages and what they can do for you, it’s time to learn how to create an effective one. Unfortunately, there isn’t a magic formula for this. That’s because people want different things from their videos, depending on factors like the type of product or service they offer.
That being said, there are essential things you can keep in mind when creating your own video sales page:
Keep it Short and Sweet
According to a study, 45 percent of viewers drop off after watching a video for just 15 seconds. It means that you should keep your video sales page short and to the point. Aim for less than two minutes videos unless you’re selling something that requires an extensive sales process.
Use Video Annotations
Video annotations allow you to put links within your video so that viewers can click through to specific sections of it. These links will lead to different areas of your site, such as a product page or blog post.
It makes it easy for visitors to take immediate action without forcing them to leave your video sales page. You can also use this feature to promote additional products and services that complement what you’re selling.
Add a Call-to-Action at the End
When you’re done recording your sales video, don’t forget to include a call-to-action at the end that tells people what they need to do next. You can then direct viewers to different pages on your website (like an order form and product page).
Include Testimonials
It’s also essential to include testimonials and customer reviews on your video sales page. When people see that other people like your product, they’ll be more likely to trust it.
It is why you should always include customer testimonials in your videos, especially if you’ve received positive feedback from them in the past.
To create these videos, you’ll need to get in touch with your customers and ask them if they’d be willing to answer a few questions on camera. You can then edit their responses together for your sales video.