A successful business requires constant development through the optimization of all work processes. It is provided by Digital Shelf Analytics software, whose main task is to provide intelligent digital access to all the data necessary for market analysis. This, in turn, significantly maximizes the profitability of any project.
How does it work?
Digital shelf analytics provides continuous monitoring of various products. The information is presented in real time. This way, the company’s team receives maximum data on customer and competitor behavior, as well as, of course, product effectiveness.
What is digital shelf analytics good for?
This software monitors how efficiently a company’s products are sold on the market. It helps to pay attention to and respond in time to the following indicators.
1. Competitors’ activities. Analytics tools help to better understand the market and the effectiveness of different companies in it. If you want to be better than your competitors, it is important to analyze their business strategy. And for this, you first need information.
2. Product effectiveness. Digital shelf analytics quickly provides information on how the products are presented to the customer. Are the lists accurate, visible, and complete? Thus, company employees can quickly respond to any inaccuracies in the product description.
3. Information about customer behavior. This data allows you to understand how well the product fits the needs of customers.
What information can be collected using digital shelf analytics?
The subject of research with this software directly depends on the key performance parameters that the user defines. These can be the following indicators:
- Display of digital assets;
- Product shortages;
- Customer behavior;
- Maximum comprehensiveness of product information;
- How the company’s offerings are presented on the market;
- How fast customers can find a product.
The software quickly and efficiently helps to determine where the company’s digital shelf needs special attention. After all, responding quickly to problems and fixing them as fast as possible significantly optimizes business and maximizes profits.
