Any company can be helped only by a good agency that fits all the parameters and performs all the necessary actions. Therefore, let’s figure out how to find and choose such a digital marketing agency Chicago.
You need to start by understanding what exactly you need it for.
Set specific goals:
- improving performance, content, online presence, or distinguishing it from competitors.
- Consider if you need long-term cooperation or if this is a one-time deal.
After setting goals, you need to set an approximate budget, that is, the amount that you are willing to spend. This can be a daunting task if a company is looking for an online marketing agency for the first time. Amounts can vary greatly depending on specific goals and projects.
When you go to the agency’s website, pay special attention to reviews and social media pages. Be sure to study the team and the background of employees, awards, and press mentions.
Even if there is no clarification on the company’s specializations on the site, this can be understood by the services that are most often found on the page with cases. If they do not meet your expectations, it is worth looking at other agencies that specialize in exactly what you need.
It is worth paying attention to the website of the agency itself: how easy it is to navigate, whether it has a pleasant design and color scheme, how long the pages take to load, and whether you can quickly get to the main information. By the way, a company treats its digital solutions, sometimes you can judge its work with other companies.
However, sometimes the content and appearance of the site are not of fundamental importance. For example, if you’re interested in SEO promotion, it might be tempting to judge an agency by how easily their resource is found in a search query. However, perhaps the representatives of the company prefer not to spend time promoting their site and instead work on client projects. Therefore, this factor is only important when looking for certain services, such as web design development.
It’s worth starting your search with a wide list – the more information you collect about different agencies, the better. There is a wide range of agencies in such big cities as Orlando, Jacksonville, and Philadelphia. Communication in parallel with several firms will give an idea of prices, methods, strengths, weaknesses of teams, and attitudes towards customers.
To control the hiring process during negotiations, it is worth preparing questions in advance. The fact is that agencies, especially large ones, know how to convince a client to work with them. In order not to be distracted by the beliefs of salespeople, you need to go into negotiations with a specific list of issues that are important to consider.
At the very beginning, you should tell the agency about your expectations from working with them. It is up to you, not the agency, to decide what goals you are going to achieve. At the same time, be careful about the statement of the representatives of the company, if they say that they can easily achieve a specific measurable effect. In advertising and marketing, it is often very difficult to calculate, because there are a lot of factors and variables that affect the return.
Discussion of working methods
It is unlikely that any agency is able to disclose all its digital marketing services in full. But if you explain your goals and objectives to the company, their team will be able to explain which techniques and activities are best for you and why. By discussing this question, you will be able to understand whether the agency really considered your particular project, or came to you with a proposal for a standard strategy.
This will also depend on the budget and needs. You may be fine with using standard solutions, but even so, you should talk a little about how your project is developed and how employees will make progress in your particular situation. This way you will understand how well the agency understands your niche, and what are the intersections between what you want to get and what the agency can provide you.
Choosing an agency is just the beginning, building relationships with an agency is a continuation. And whether this agency will become a real business partner for you, who will fight for the result, or another vendor-contractor, depends only on you.