Are your business’s social media profiles interesting and engaging for potential customers? If you’re unsure, you can find out through a social media audit. A social media audit is several steps you must take to achieve optimal results in shaping a successful digital plan. It represents a highly structured and in-depth analysis of your company’s social media performance, providing valuable information. Collected data can help you see your business’s high and low points in its social media campaigns and see where there is room for improvement. We consulted with a successful Chicago digital marketing agency, Alpha Efficiency, for this post. They helped us find out what a social media audit is and how to conduct it to improve a company’s performance.
What is a social media audit?
A social media audit is all about setting your digital footprint on the internet. It is an evaluation and analysis of a company’s or an individual’s social media presence that involves analyzing different aspects of social media profiles. Its goal is to provide relevant information about social media strategies’ strengths and weaknesses, enabling users to improve pain points. A social media audit can lead to significantly improved branding, engagement rates, and a stronger overall social media presence.
Why is social media audit important?
By conducting a social media audit, you can make more insightful decisions about your brand’s social presence. You will see the gaps and areas that need improvement more clearly so you can optimize them accordingly. Businesses can use this method to improve their social media campaign plans for the future. With all the data you will get, you can create more precise strategies, make a content-making schedule, and take smart approaches.
Steps to a successful social media audit
- To perform a successful social media audit, the first step you will need to take is to thoroughly examine your business profile on all the platforms you are using and to conclude the level of completeness and consistency of each one.
- Review the quality and engagement levels of your content and posts to see if something needs to be changed in the creative department.
- Lastly, see what your target audience thinks about your business’s social media presence. Try to understand their behavior and interests and conclude what demographic they are in the majority to cater to them more in the future.
The significance of comparative analysis
After doing the general profile analysis, it is time to compare the results with your competition. If you think your competition does better numbers and generally has more positive results on social media platforms, consider researching their social strategies and implementing them into your social media practices. That can be an excellent method to boost your social numbers. However, take a methodical approach rather than copying the competitor’s strategies, as they can seem unoriginal and social media climbing. That also applies to following the latest trends and fads. Staying up-to-date is vital for social media success; don’t jump from trend to trend. Remaining faithful to your message and having your identity as a brand is crucial for acquiring loyal customers.
Checking your social media progress
To get better insight into your engagement rates, check your likes, shares, and comments (and every other data each platform provides) to understand how much your target audience is interested in your content and posts. That is fundamental for the reach and impressions, as you will comprehend better just how much your content is actually visible and how many people are, in fact, aware of your business’s social media profiles. The gathered information lets you evaluate how your brand’s social media presence contributes to your website traffic and conversion rate.
Enhancing your social media through social media audit
A social media audit is an essential process for building a strong business’s social media presence. It is practically a compass helping you navigate your social media practices to take them to the next level. Do you own a business with a social media presence? Then, it would help if you considered conducting this process to get a clear vision of your current online presence and see where there is room for improvement, enhancing your social media strategy.
