The COVID-19 pandemic changed how many people interacted with businesses. Shopping online forced many businesses to uplevel their digital marketing game.
The U.S. Small Business Administration says you should spend 7 to 8 percent of your gross revenue on marketing. 50 percent of that budget should go on digital marketing.
Let’s be clear, that money is best spent on working with an agency. Why hire a digital marketing agency? Read on to learn the benefits.
1. Enjoy the Expertise of a Digital Marketing Agency
SEO. Content creation. Social media ads. Editorial calendars. Paid search.
Have you got time to learn all these digital marketing techniques? No, because you have a business to run. Hiring a digital marketing agency will save you the time needed to learn these strategies.
It also lets you enjoy their expertise. Their staff knows which platforms will work best for your industry. They also know how to maximize your budget for the best results.
2. Get Specialists, Not Generalists
It’s unlikely you have the budget to hire a team of in-house digital marketing specialists. Instead, you may hire a generalist or two to run your campaigns.
These generalists may be good marketers. Yet specialists bring a depth of experience to your marketing. They understand their area inside out and keep up to date with the latest trends.
Using an agency means you can benefit from this cutting-edge knowledge.
3. Access Incredible Marketing Insights
The best digital marketing is based on insights gleaned from current data. They can include:
- Your customer base
- How your website performs
- How people interact with your social media
These insights come from a whole host of industry-standard tools. Being industry-standard also makes them very expensive. The downside is you need more than one to cover your bases.
So when you hire a digital marketing agency, you also get access to these powerful tools. Not only that, but you also get access to specialists who know how to use them.
4. Get a Third-Party Perspective
We get it. No one knows your business as you do. But how objective can you be about your branding or marketing?
When you’re so close to it, it can be difficult to see blind spots or outdated messaging.
An agency like Umbrella Digital can provide this fresh perspective from a third-party point of view. They’ll do so with your best interests in mind too. Even if you’re not sure about any changes, you know they’re designed to boost your visibility and marketing savvy.
5. Agencies Come With Accountability
When you outsource your marketing, you also outsource some of the responsibility for its performance. It’s the job of an agency to solve your marketing problems.
If they create an ad and it doesn’t perform? They need to answer why. If your website suddenly tumbles down the search engine results page? It’s up to them to fix the issue.
Digital marketing agencies know how to do their job. They’ll also work to make sure you get what you pay for. An in-house team may not be so motivated to maximize your brand.
Get the Best Digital Marketing in Town
We’re sure your in-house team does the best they can with what they have. Yet a digital marketing agency has the tools, talent, and techniques to take your marketing further.
Keen to boost your online business? Check out our business articles for more must-have advice.