90% of the consumers today use Google, in 2020 81,000 searches per second were done on Google, up from 63,000 searches in 2016. Thus, if you are looking to get clients and generate leads then ranking on Google is a great technique.
For this to happen you must be aware of all the Google updates and how the algorithm works. Google bots scan your website now and then, and if the website content on the page is relevant and fits the Google algorithm, the bots automatically rank your website at the top. If you need the best SEO optimized content you could take help of a professional providing content writing service within your budget.
Google uses over 200 factors in their algorithm for ranking websites, and the #1 result in Google gets approximately 32% of all clicks. So to ensure that your website is visible to eligible consumers, you must hire any good SEO companies in Delhi.
Why SEO is important?
If you are still not sure whether an SEO company can help you in increasing your business revenue, then mentioned are important information about the same.
- Visibility and Ranking: using the right SEO techniques increases your visibility and also helps you rank higher on the Google Search Engine. The higher you rank on a search engine result page (SERP), the more likely prospects are to see you and click through to your site.
- Website Traffic: Stats show that early 33% of clicks go to the first ranking page, and the first five listings get over 75% of all clicks. SO, if you have been incorporating good SEO practices and ranking higher on the Search Engine, then your website traffic is likely to increase.
- Authority: Though a relatively new concept, establishing your website authority is creating a sense of trust in the digital domain. This result is better prospects of your ranking.
- Growth: In the end, the sole reason for doing business is growth and revenue. So the ultimate reason for SEO is also achieving your business goals. It helps build a relationship with your audience and improve the customer experience, driving more people to your website. This, in turn, leads to more sales, and more growth of the business.
With so many benefits that SEO has let us see how you can increase your SEO:
- Adding relevant keywords with higher search volume.
- Using plagiarism free content which is fresh and provides relevant information to the reader.
- Images and videos that are easily accessible and do not slow down the sped of the website.
- Mobile-friendly interface
- Interlinking and backlinks
- Local SEO practices
- Search engine marketing includes paid marketing, PPC, display ads and more.
- Schema mark-ups
While the above points may seem easy, it requires expertise and deep knowledge of SEO to ensure that you rank better than the competition while also providing new information in a user-friendly format.
This is where the SEO companies come into the picture. These companies with years of experience and knowledge have gathered the relevant and key tricks to help any organization rank on the first page of Google and will do the work of demand generation for your business.
SEO marketing is not just any other marketing strategy that you may plan for a certain period. The Google algorithms scan your website now and then, and even a single miss can drop your ranking tremendously.
With so much competition how do you find the best SEO companies in Delhi?
- Google Search: the first and foremost criteria is to see which companies rank organically on Google. It is the basic test, if their company is ranking, they can also help you rank.
- Check clients: You must see the clients of the SEO companies in Delhi. This will give you an idea about their clientele and working.
- Services offered: You would always want a jack of trades. So, check out the services the company is offering and see if you need some extra service.
- Experience: SEO is a skill, thus it is less about knowledge and more about skill. Someone who has more experience is more likely to help your website rank higher than one who has only read about SEO. So do check their experience once.
Conclusion
SEO is a complex process that involves different techniques, tricks and best practices. These practices keep evolving with changing times, but still, it remains of utmost importance for businesses who want to grow and create their presence online. SEO can help a business accomplish several goals, including ones involving brand awareness, traffic, conversions, customer experience, and much more. So choose your SEO marketing company wisely and let your business into new heights.
