When going online, businesses have to deal with multiple platforms on the web. Those are online stores, review websites, customer relationship management platforms, etc. To get value out of this data, even big data, using software tools would be inevitable. That is why we have prepared this article for you to tell more about tools that would help you analyze your audience feedback and competitors.
AI for Customer Feedback Analysis
As businesses create their products and propose services for customers, they have to know what the latter think about all that. Monitoring clients’ comments on various sources, such as AppStore, TripAdvisor, Yelp, or similar platforms makes a part of business processes. Such an activity helps to get feedback directly from customers. However, there is also a need to select a strategy to analyze all those comments effectively.
Modern software has developed an approach for analyzing what customers write in forums, comment sections on the business website, and other online services for providing feedback. Such tools for feedback analysis employ artificial intelligence or artificial mind that helps to derive precise conclusions out from the obtained information.
For example, AI software integrates with Trustpilot and collects all the comments about your brand or business. Then, it organizes the obtained comments and analyzes them on a daily, weekly, or monthly basis. Thus, you will be able to see how the number of positive and negative reviews changes over time.
The prevalence of positive aspects based on the feedback analysis signifies that everything is fine and you are going in the right direction. On the contrary, the greater amount of negative reviews signifies that something needs to be done. Implement additional marketing activities, such as questionnaires, to gather detailed information from customers that would help you work further on your product improvement.
Another way to derive valuable information with AI software is to analyze intercom conversations. AI tools define how effective automatic chatbots implemented on your website are. This helps to realize any white spots in the customer support area, giving potential for the improvement of customer satisfaction rate.
AI Tools for Competitive Analysis
Another implementation of AI-based tools lies in the sphere of competitor analysis. Similar to customer feedback analysis, the reviews on App Store, Trustpilot, Steam, and other platforms are assessed with AI tools.
Analyzing competitors by taking a look at what people think of them is done not only for inspecting whether other companies in your sector are doing well. Competitor analysis is done for your best first of all – it outlines competitors’ strategies and provides worthy insights for your business.
Observing your competitors makes a part of business analysis to develop your product for the better. If you see that customers frequently report that they like some feature of your competitor, think of implementing it in your product as well, or even make it better.
Summary
And finally, AI tools provide you with a holistic view of the entire situation on the market. You rely on various sources in observing the customers’ reactions to your business. The same goes for obtaining an integral overview of the situation in your business sector.
