The popularity of coworking spaces has been steadily rising, and it is expected to grow further in the coming years. This kind of work arrangement is trendy amongst freelancers, independent workers, and start-ups. It provides ample opportunities for brands to install digital signages for better engagement and promotion. The benefits of digital signages and video walls can’t be underestimated in these exciting, contemporary offices high on traffic and thus provide better engagement. With digital signages, you can further improve the kind of experience you provide to your customers.
Here are some important tips for improving coworking spaces with Digital Signage
Greeting and branding signages
As coworking spaces attract a number of people from different backgrounds, it is a perfect place to use digital signage or a video wall in your lobby. Having a receptionist in the welcome area is a great idea as that adds a human touch, but a receptionist’s job pretty much ends there. With video walls, you can do a lot more like show welcoming messages, displaying interesting amenities provided in your coworking space, client testimonials, calming imagery, etc. Smaller screens can be installed outside every private cubicle that businesses can use for branding. Once the working partner of a particular cubicle moves out, the displaying content can be changed according to the new occupant.
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Meeting room signs
When working in shared spaces, managing limited utilities and shared spaces can be a challenge. But this can be streamlined with the help of digital signages and video walls. For example, you can install small screens outside conference rooms and other shared spaces that can display the occupant information, upcoming meetings, and whichever client has booked the conference room for. The other co-workers will have to look at this displayed information to know the availability status of the conference room. Additionally, you can also integrate the calendar feature into your video walls showing automatic updates regularly. Installing interactive calendar-based signage will allow users to check the upcoming events and book the place by themselves. These signages help in better space utilization and promote a systematic approach.
Upsell and advertise your products/services
One of the most significant benefits of using digital signages in coworking spaces is to upsell or advertise your products and services to clients already there at the location. With digital signage, you can display your facility’s core features and benefits, upcoming services, offers, desk availability, multi-desk deals, etc. Since digital signages can integrate videos and sound, you are not limited to using only static signages. So, you can run your creativity abound to develop engaging and exciting content to upsell and advertise.
Create a sense of togetherness
Coworking spaces can be perceived much like a community where residents collaborate, interact, and share ideas. You must further promote this community-like feeling amongst your residents so that they feel more welcomed, belong, and comfortable doing their work. Digital signages are extremely efficient tools to encourage collaboration between coworking residents. They can post their requirements, any help they need, or float ideas for feedback, etc. As the space owner, you can also promote community-building exercises like weekly get-togethers, happy hours, team lunches, etc. All these attractive deals and events can be creatively displayed on video walls to make an exciting and vibrant environment in the office.
Create a buzz, display success stories
You can use your digital signages and video walls for internal advertising as well. Like, freelancers might want to display their skills and core areas to other businesses operating in the same space, and these can be monetized. Similarly, success stories of those who have worked or are currently working in your space can be displayed on the video walls to encourage others.
Coworking spaces are not just about going about your work. They are vibrant spaces where like-minded people can connect and take their businesses forward. Bringing an element of interactivity through digital signages and creative video walls can add more value to your coworking space. These are efficient and effective tools to create an inviting environment for your residents and make your space a fun place to work at.
