Did you know that there are 1.9 billion websites on the internet? All of these sites need to be ranked and sorted by the search engines so that when you make a search enquiry, you’ll be provided with the websites that match your request the closest.
Search engine optimizations (SEO) is the practice of making your website more attractive to search engines so that they will rank you higher in their results pages. The importance of SEO cannot be understated. If your business has a website, you need SEO.
But what are the benefits of SEO and why exactly should you invest in it?
In this guide, we’ll talk you through the various types of SEO and their relevance to your business.
Which Types of SEO Should Your Business Use?
Before we move on to the topic of why SEO is important to your business, we need to address the different types of SEO. These include:
- On-page SEO – Relating to the use of keywords
- Off-page SEO – This includes link building strategies such as guest posting
- Technical SEO – All backend activities that ensure your site is responsive and mobile-friendly
- Local SEO – This relates to making your site appear in search results specific to your local area
In most businesses, you’ll need to use elements of each type of SEO to achieve maximum benefit.
Organic Search Is the Best Source of Traffic
There are lots of ways a visitor can find their way to your site. They could arrive there via a paid ad on the search results pages, they could find you via social media, or they may receive a marketing email from you, but by far the best source of traffic is organic search.
Organic search means that a visitor finds you using a search engine such as Google. The reason why this is best is that it will usually net you the bulk of your visitors, and it’s also free.
SEO Creates a Trustworthy Browsing Experience
Whatever sector you work in, whether you run a travel company or a cinema, you’ll hit the top of the search results pages by creating a website that is an authority in your industry.
You can build authority by filling your website with well-written, meaningful content that is of value to your visitors. It will also be achieved by ensuring your site is responsive, mobile-friendly, and is linked by other, reputable sites within your sector.
SEO Builds Brand Awareness
SEO gets your brand name out there online. If you’re hitting the top of the search results for the search terms that are most applicable to your industry, it won’t be long until everyone knows who you are.
The Importance of SEO for Businesses
Understanding the importance of SEO will ensure you make it a central aspect of your digital marketing campaign. Without utilizing SEO, you’ll be doing your business a massive disservice.
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