In today’s dynamic landscape, theatres and cultural organizations require diverse software solutions to effectively manage live events, whether in person or online. Two crucial solutions that have gained prominence in recent years alongside core ticketing systems are customer relationship management (CRM) for ticket sales and a content management system (CMS) for event promotions – https://promo.ticketcrm.com/ 
Distinguishing CRM from CMS
It’s essential to differentiate between Customer Relationship Management (CRM) and Content Management System (CMS). CRM facilitates the collection, organization, and segmentation of customer data and interests, while CMS enables the creation, management, and publishing of event promotions and marketing assets. These systems can integrate to communicate with various audience segments, enhancing the overall customer experience.
Without CRM and CMS systems, organizations often resort to using spreadsheets or word documents to track sales and manage promotions. While this may suffice temporarily, it lacks critical capabilities such as purchase behavior analysis, data security, and effective communication with customers through owned marketing channels like websites and social media. On the other hand, using disparate CRM and CMS systems can be costly and may lack integration with each other or the box office operations software, leading to inefficiencies and errors in data management.
Integrating a robust ticketing CRM and CMS allows organizers and venues to streamline operations, work more efficiently, and focus on building meaningful relationships and delivering exceptional events.
The Relevance of Ticketing CRM for Performing Arts and Culture Organizations
CRM systems are increasingly vital for performing arts and culture organizations to gain a comprehensive understanding of their donor portfolios, enhance digital giving, and nurture the interests of younger generations as future patrons. Meanwhile, box office teams are taking on a more significant role in promotions and audience communications, leveraging insights from their box office software to identify buyer demographics and inform event production decisions.
Understanding the events that resonate with the audience and analyzing data from various platforms can significantly impact promotional strategies, event production decisions, and overall marketing effectiveness. Unified software shared among key event stakeholders facilitates seamless ticket sales, leading to improved event outcomes and happier customers, even in cases of cancellations or adjustments to seating arrangements.
Tixly’s Integrated Ticketing Management Solution
Tix Ticketing offers an all-encompassing solution that caters to both the customer journey and the operational needs of venues and organizations hosting live events. With a deep understanding of ticketing, venue management, and performing arts, Tixly delivers comprehensive software solutions to meet the diverse demands of the industry.
Ticketing CRM Features
- Easily search for customers using their name, phone number, or email address.
- Segment customers based on their interests and purchasing history.
- Seamless integration with external systems through powerful APIs.
- Direct communication with customers and integration with external email systems.
- Optional connection to payment systems for better tracking of customer spending.
- Hosted in Europe, ensuring secure and GDPR-compliant operations.
Ticketing CMS Features
- Automated marketing and social media campaigns for new events.
- Automatic updates to websites, social media, and email content.
- Creation of advertising campaigns and integrated tracking data from various platforms.
- Customer empowerment through the ability to manage ticket purchases, donations, and refunds.
Tixly’s integrated CRM and CMS features empower organizations to enhance customer experiences, drive sales, and optimize operational efficiency in the dynamic world of performing arts and cultural events.
