According to Google’s keyword planner, individuals accrue more than 0.246 million searches for ‘plumbers’ in the United States in a given month. The search keywords such as ‘plumber near me’ and ‘24/7 plumbing company’ add to the above result.
You can get more leads for your plumbing business by using local SEO. Pearl Lemon Group renders digital marketing services for plumbers so that their sales get enhanced, and they have more online bookings. Digital marketing for plumbers includes content writing, video production, local SEO, pay-per-click, social media marketing, and some other effective methods.
SEO for Plumbers
If you begin a new business or have an existing business as a plumber, you must create a website and ensure that your web pages rank among the top search engine results pages (SERPs). This is possible by efficient SEO techniques. As per a recent study by Google, about 80% of consumers search for local information through search engines.
In the case of the plumbing business, competition is very high. So, plumbers must start their SEO practices early to rank high. While implementing SEO techniques, plumbers must remember that SEO is a long-term marketing strategy. So, they must exercise patience to reap the results. More than 93% of online experiences commence from a search. 47% of web users click one of the first three results in the SERPs.
The Technique of Video Marketing
If plumbers include videos on their web pages, they can increase conversion rates up to 80%. Consumers who watch videos add up to 33% of online activity. Plumbers use video marketing to enhance their SEO and establish their authority in the local region. Experience proves that a plumber’s website must have a minimum of one video. In digital plumbing marketing, the addition of video marketing conveys the uniqueness of your plumbing business to the website visitors. Your plumbing business can provide your brand with a personality and persona. All these efforts result in increasing the engagement of the website.
Some tips for effective video marketing are the following. Your blog posts must include videos. Such blog posts entice thrice as many inbound links when compared with those without videos.
Your landing page should have one video. Due to this, the likelihood of this page to rank on the first page of SERPs increases by 53%. Also, this page will witness an 80% higher conversion rate if one video is added. This higher conversion manifests in more phone calls and enhanced web form submissions.
The length of the video is very crucial. The ideal duration is up to 120 seconds. If the time exceeds this value, the visitors probably lose interest in watching it. This perfect duration results in more engagement from visitors.
The digital marketing budget for a plumbing business is 2,500 to 12,500 USD per month. It is a fact that the number of plumbing businesses that look up to digital marketing as a mandatory part of the business is rising with each passing day.