Digital marketing is one of the most dynamic fields of the 21st century. With more and more businesses shifting online every year, so do their marketing strategies. But what does the future hold for businesses who want to advertise their products and services in the digital space?
Personalization Powered By AI
While the integration of AI systems in marketing isn’t new, the sophistication level we’re approaching right now is groundbreaking. New tools are made available which allow marketers to create strategies that learn and evolve based on feedback.
One of the most common uses for AI algorithms right now is for personalization – and we can expect this to become even more commonplace in the future. Content and ads can be adjusted in real-time based on user behaviors and patterns, allowing businesses to create a near-custom experience for every visitor while still keeping processes automated.
Growing Popularity of Interactive Content
Consumers are starting to seek more than just static content online – interactive experiences allow them to interact with your online communication with more than just their eyes. This type of content can take many forms, from 360-degree videos to interactive infographics. Not only does interactive content engage the users more effectively, but it also makes for a perfect opportunity to gather customer data and insights.
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Sustainability In the Digital Era
You might think that just because something is digital, it’s already sustainable – after all, it doesn’t impact the real world, right?
Wrong – digital content can easily have a measurable impact on our environment. For example, video content itself is responsible for about 80% of all internet bandwidth, and is responsible for emitting approximately 300 million tonnes of CO2 every year – nearly 1% of all global emissions!
The main sources of digital pollution are the devices we use and their manufacturing processes, the networks and associated infrastructure, and data storage. In the future, reducing your digital carbon footprint might be of crucial importance to eco-conscious clients – compressing your data, using green technologies, and otherwise adjusting your digital presence might be a necessity.
AR and VR Marketing Opportunities
Right now, the vast majority of consumers are not yet the audiences of AR and VR marketing strategies – but this might change in the future, as virtual reality devices become cheaper, more portable, and generally more accessible.
Brands will be able to create immersive interactive content, for example allowing users to try their products before buying in a virtual space. Even whole events could also be organized for general audiences using VR technology, allowing people from all around the world to attend, even if they wouldn’t be able to reach your location physically.
Any reputable marketing agency in London knows to look out for what’s next in store when creating strategies right now. Staying flexible in times of such rapid technological advancement is essential, especially in fields like digital marketing – if you don’t keep up, your competition will.
