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How to Create an SEO Strategy for Small Businesses

Do you want to grow your website to a higher amount of organic visitors? We will show you exactly how, here!

Over 60 percent of marketers believe SEO is the key to business success online. A strong SEO strategy will improve your organic search rankings, increase organic traffic, and increase conversions.

Here are eight tips on how to create an SEO strategy for small businesses:

1. Use Keywords

The most important part of any SEO strategy is building quality content full of keywords and phrases. Various websites help you discover SEO keywords that will boost your website view.

On your SEO keyword search, ensure you check search engines for the words that will engage your target market. Use a wide variety of keywords and integrate them into your content naturally to boost views.

2. Analyze Google’s First Page

You have great keywords, but that is only just the start! See what is already ranking in Google for those keywords. Not only will this give you more direction for your SEO strategy, but it also will bring to light the type of content your target market wants to see.

From here, build and change your content to reach your target market. Quality content will bring visitors to your small business website and boost your digital marketing strategy.

Link-building means creating both internal and external links on your site content. Internal links create bridges to other, relevant content on your website.

Backlinks are a great benefit of SEO. By creating shareable content, guest blogging, or using industry contacts, you have an opportunity to have your website content linked to another site. This will boost your SEO ranking and bring like-minded consumers to your business.

4. Build a User-Friendly Website

Design and usability are definitely underrated. Do not create an SEO strategy without thinking about user-friendliness. Making your website beautiful, straightforward, and easy to navigate will keep users engaged with your content. Content design is important!

Your content should be easy to follow, and your site should be responsive.  Make your website mobile-friendly too. Your SEO and social media should be easy to use across websites on computers, tablets, and mobile phones.

5. Improve and Update Content

Ensure that you constantly update and improve your content. Keep users interested! Review and update your SEO strategy because the internet is always changing.

Your content should keep users engaged and visiting your small business website. Focus on benefit-focused content to give quality information to your site visitors. For example, create sharable content like videos, memes, and photos.

Create an SEO Strategy for your Small Business

This information will benefit those who are new to SEO or those who need to update their small business SEO strategy! Whether you choose to hire an expert, work with an agency, or create an SEO strategy on your own, these tips will help you build a killer SEO strategy.

For more on small business SEO strategy, visit our blog!