One of the most notable trends in recent years is the increase in the popularity of online gambling. People can now gamble in a comfortable place wherever and whenever they want through a virtual medium such as online casino platforms. Another apparent feature that contributed to their popularity is that the variety of game options online is much larger than at land-based establishments. Nowadays, there are thousands of those kinds of sites all over the net, and they are increasing day by day.
However, the fact that so many gambling websites are available today means there is a lot of competition among them. Therefore, any gambling platform constantly looks for effective ways to survive in the competitive market, keep growing, and succeed. Promoting their websites using a tailored SEO strategy is considered one of the most popular methods. That’s because the primary goal of SEO techniques implementation is gaining better search engine ranking, which ultimately benefits the gambling business in the long term in many ways. One of these techniques we’ll cover in this guide is guest posting.
What Is Guest Posting and How It Works
Let’s first get familiarized with the phrase “guest posting.” This SEO technique involves creating and publishing an article or a blog post on someone else’s blog or company’s website. Many SEOs consider guest posting to be the third most popular link-building technique. That’s why, when you think of gambling search engine optimization or look for an expert SEO provider like HighRoller SEO Agency, discuss whether this tactic will be included in the overall strategic plan.
One can’t rely on building random backlinks to boost gambling site rankings since Google search engine algorithms hinge on authority, relevance, and value for the user. The guest blogging technique aligns with these factors, as the content is posted on high-quality and authoritative resources. So it doesn’t matter whether you’re just discovering how to start a sports betting business or already running an online casino business; this linkbuilding technique will be safe and effective for promoting your brand.
In fact, guest posting is an equitable exchange of value. In practice, it’s about providing a unique and valuable piece of content in exchange for a mention of your gambling site and a link to it on the resource page. Every website or blog wants to increase traffic to its page. So if they receive content that ranks well for their target keyword and gets them consistent traffic, the guest post technique will work for your gambling business, helping your site gain new backlinks.
How to Do Guest Posting: Step-by-Step Guidance
If you want to create, arrange, and implement a guest posting strategy, the following steps will be helpful along the way.
#1: Determine Goals
As with any excellent marketing strategy, a smart guest blogging strategy starts with outlining clear objectives. Determining what results you expect from guest posting will help you build a precise road map for getting there. Think over what can be acquired through guest blogging and decide on two or three goals that align strongly with the marketing purposes.
#2: Make a Guest Post List
Once the goals are already defined, you can proceed to look for guest post opportunities and make a guest post list. That means seeking out websites, blogs, and other resources to guest post on. While performing your search, remember that the primary purpose is to locate the platforms closely related to your business’s gambling niche. When creating your list, look for sites related to your ideal guest posting platforms that can intrigue your target audience, and check where your competitors post.
#3: Select a Topic
Recycled articles are everywhere on the web nowadays, so be sure you can offer something unique, fresh, and valuable to impact the platform’s webmasters or editors positively. There are some recommendations on guest post creation:
- provide practical and helpful insights;
- share experience on best gambling strategies;
- write about recent statistics or trends in the iGaming industry, etc.
The general advice here is to avoid jumping blindly into a completely new topic and work with the subject you already know and are experienced with.
#4: Pitch the Idea and Get It Accepted
Effective guest posting is not about simply proposing a post and having an editor place it on their blog or website. There is a need to grab a publisher’s attention by pitching your concept or idea before it can even be considered for publication. There are some suggestions to follow to craft an exceptional and impressive guest post pitch:
- find the right person to reach;
- go through the website or blog guest posting guidelines carefully;
- create a persuasive subject line;
- start with advantages;
- try to sound personal and not overtly promotional;
- add proof of your work’s quality and value.
It can seem challenging at first glance, but you have to do it to make this SEO technique work. That’s because you need to guest-post as much as possible to get your platform out there and increase your chances of getting noticed.
#5: Create the Guest Post
When the pitch is accepted, you have won half the battle. The next thing to do is to create a post that the publisher will willingly place on their blog or website.
Producing unique and beneficial content to readers is essential in the ever-rising web competition. Ensure your content is proofread and everything is technically and grammatically correct.
Moreover, publishers will be more inclined to collaborate with you repeatedly if you provide quality content appropriate to their guidelines. So, before submitting a guest post, always check it and add a link to your page only if permitted. You can also write a welcoming and intriguing author bio in addition to your publication.
#6: Analyze the Outcomes
Remember to track the results of all your guest posts to understand what you’ve gained. Check the metrics most relevant to your goals, like received referral traffic, number of new visitors and leads, etc.
Once you’ve worked out the ins and outs of guest posting and figured out what performs best for your gambling site, you may adjust this plan accordingly.
Wrapping It up
Establishing relationships with others in the gambling industry, exposing your business to a wider audience of players, increasing your site’s referral traffic, and building optimization-boosting backlinks to the gambling platform are the apparent benefits of implementing the guest blogging technique into the SEO strategy. Keep in mind the recommendations from this guide to take your guest posting skills to a whole new level.
