As a content creator, have you ever been confused about how much content you create would be too much? What to post precisely, and what’s the right time to post it? Well, you are not alone. This is one of the numerous challenges that content creators face in the online space.
There is tons of content being put out on various online platforms every day, and most times, people are usually overwhelmed by the amount of content available to consume. We are sure you should have encountered this before via any social media channel, and you may have likely been bombarded with plenty of content.
Well, it is recommended in this era to be exposed to a remarkable wealth of information. However, scanning the content we see daily can be challenging. Allcreate is a streaming platform to display your unique talents to the right audience. However, to satisfy your audiences’ requirements, follow the 70-20-10 rule.
What’s 70–20–10 Rule For Content Creation?
This process explains how content creators learn to perform their tasks. The 70-20-10 Rule means staying relevant to your audience, focusing on trends and events in the industry, and the most crucial is closing the gap in the customer’s journey.
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As a content creator, you should become intentional with creating content. Whether the aim is to motivate people, boost your SEO, or attract ideal customers. Nowadays, you may not need to publish daily content to keep up with an algorithm. This is because algorithms are now dependent on how engaging your content is. That is to say that any content that will get the most engagement will be timely, relevant, and fascinating. At Allcreate you get an opportunity to share your talents and get them monetized.
Why Do You Need the 70-20-10 Rule for Content Creation?
Whatever content you post on your social media platforms should be purposeful and scheduled. Do not post content just because you feel like posting. Your audience will divert to other brands once they notice you are no longer strategic about what you are posting. Ensure you post content that will capture and hold their interest. The 70-20-10 rule is important to you as a content creator.
Have you ever wondered why your posts’ engagement is declining and why your follower count is not improving? Well, as a Content Creator, if you are always focused on selling with your social media platforms, you may soon become a snoozer. Executing the 70-20-10 Rule in your content marketing efforts can guarantee that you don’t become a target of the snooze factor. Join Allcreate today and monetize those unique skills you’ve got.
How the 70-20-10 Rule Works?
Are you aware that being present online doesn’t equate to getting the engagement you’re looking for? This is particularly when your objective is to attract additional customers that will buy your product and services. It is a struggle for numerous content creators. However, the solution is to master your content using the 70-20-10 principle.
- Promoting your brand is 70%
This means that 70% of the content you post should assist in promoting your Brand. This is the aspect that brings out the creativeness in you. Here, you have the opportunity to showcase your brand identity, your core values and unique abilities. It is your chance to show off your brand voice.
Therefore, the bulk of the post should be entertaining, relevant, and engaging. You can boost your brand and attract visitors to your platform. Also, the goal here is to post content that reveals sufficient information about your brand without creating an impression of an advertisement.
Dave Willis said, “Don’t use social media to impress people; instead, use it to impact people.”
You shouldn’t just focus only on selling your products, but deliver useful content to your followers. By doing this, you can capture and turn them into reliable followers.
One typical mistake content creators make while adopting this Rule is losing their relevance. Don’t forget that your content should be relevant to your brand, and also entertaining.
Answering these questions will give you a clue as to what is expected of you:
- What positive contributions does your brand make to society?
- Who is your target audience?
- What does your brand stand for?
- What force drives your brand?
How to Create Your Brand Voice?
If your brand is committed to impacting youths by organizing boot camps and skill acquisition training for them, then the bulk of your content should be telling what exactly your brand is and why it’s unique.
You can achieve this by sharing testimonials from your beneficiaries. You can also organize interview sessions for the youths. Also, you can star profiles of committee members who support your brand in fulfilling its goals and objectives.
- Sharing Content From Other Relevant Sources is 20%
Sharing content from other sources can describe your brand as current with trends in the industry. It can also assist in solidifying your identity as a professional in your niche.
20% of your content should be shared, for example, news about the industry from relevant sources and conferences with other experts in your career. You can also share relevant content from other brands with similar followers. That will keep your viewers engaged. That is to say that while it is crucial to develop great content, it is also beneficial to share content of other creators.
Your shared content has the potential to be shared by your followers, which can lead to further exposure to your brand. Your talents deserve to be monetized, join Allcreate today and get the support you need!
However, you should ensure that the content you share is relevant to your niche. This will keep your brand trustworthy.
- Sharing Promotional Content is 10%
The remaining 10% of your content should be just about YOU! This is directly about your brand promotions, products, and services. Here, the major goal is to close deals, offer discounts, and introduce new products and services.
When you consistently post relevant content about current trends in the industry throughout your customer’s journey, you establish a dialogue and a corridor for sales. While it is essential, you keep your audience updated on your promotions. However, they can’t be tricked by a timeline filled with advertising content.
Some content creators make the mistake of turning the bulk of their content into advert-based content that always requires viewers to buy their product. Turning most of your social content into sales copy is a big turn-off for most viewers. This is because beyond buying your products, your followers also want to get value from your content. Therefore curtail what you advertise so that anytime you post promotional content, it will be timely and relevant.
One good thing about the 70-20-10 Rule of content creation is that it is flexible, meaning you can apply it to several perspectives of budgeting periods and resources. If, as a content creator, you channel your energy into sustaining your brand, then you can utilize the rest of your business efforts to ensure consumers find your brand beneficial. You can achieve this by directing a bigger fraction of your marketing allocation to results. By doing this, you are equipped to compromise some of the extras in capability areas. This may become highly valuable in the long run.
A « Should Know » for Every Content Creator
The 70-20-10 Rule is a proven secret to a massive brand social strategy. We are sure you don’t want to irritate your audience with too much advertising content so they won’t start feeling like they are being used. Content can’t all be about self-promotions. Once your followers become bored by your incessant advertisements, they quickly shift to other engaging brands.
Implement this Rule and watch your engagement and followership rise. It will also make your social marketing efforts worthwhile and position you as an industry leader.
Creating relevant and engaging content that will grow your brand can be frustrating. However, if you follow the 70-20-10 Rule, it not only lessens your frustration but also solidifies your brand in the industry.
