Want to conduct virtual conferences, virtual meetings or simply interact with your audience? Live streaming is one of the best ways to have a lively engagement with your audience. To live stream, all you need is a live streaming platform/service and an internet enabled device. Continue reading below for a comprehensive list of some of the most popular live streaming services available in Ireland such as mavrix.ie/livestreaming/ and others.
What Is Live Streaming?
Live streaming helps you connect with your audience interactively on a real-time basis. Unlike traditional pre-recorded videos, live streams cannot be edited later if required – as the video is sent out as soon as it is captured. You can create a live broadcast of an event using a video hosting service that is embedded with live streaming technology.
Advantages Of Live Streaming
Adopting live streaming technology can help your business or brand gain an edge over other competing entities. Businesses and individuals can enjoy a variety of benefits through live streaming, including:
• Live streaming gives you the opportunity to connect with a wider audience across the country, and the world at large. This helps grow your entity’s visibility and ultimately increase conversions.
• The platforms used for live streaming are not only very affordable, but also available at no cost in the digital streaming world.
• As previously mentioned, all that you need to live stream is an internet enabled device and an account on one of the popular live streaming platforms – making it easy to set up.
• By going live, you get opportunities to monetize your content.
• Moments captured during live streaming events can be used for promotional purposes in future.
Top Live Streaming Services Available In Ireland
FaceBook Live
You can use the FaceBook application to live stream from anywhere across the world, including Ireland. Whether it’s a Q&A, promotional event or conversation, FaceBook live allows users to live stream any content. To help users promote their events before they go live, this platform makes it possible for creators to schedule their live streaming sessions. There are two ways of using this feature. To begin with the upcoming live stream is announced trough an Announcement Post. Afterwards, a Live Broadcast Post containing the live stream will be published on the creator’s page.
During the live streaming session you can use FaceBook Live settings to moderate comments. Furthermore, you can use in-stream ads or a donate button to monetize live videos or even raise money for a cause.
Instagram Live
To make it possible for users to use this platform to broadcast live videos, the live streaming feature is embedded within the Instagram stories. You get an option for “Live” broadcasting in real time with an active Instagram account. To make sure that your broadcasts attract the widest following, your followers will be notified every time you go live. When going live, you can invite friends for the live streaming and/or restrict who can message during the stream. The platform, which is free for its users, also allows you to use in stream ads to monetize your videos.
Creators can receive direct feedback on their business through this platform as the audience can submit their questions or comments in real-time. However, answering all the questions as they come can be overwhelming – something that can be managed using the “Question Sticker” on your story.
LinkedIn Live
Businesses and individuals looking to drive engagement with a professional audience are better suited to using LinkedIn Live to broadcast live videos. Attracting employees, showcasing innovations, promoting demonstrations and events are among the many ways this platform can be utilised. It is worth noting that only members whose application for the live stream has been approved can use video broadcasting for LinkedIn.
To make it possible for creators to delete, report or block viewers/comments, the platform offers chat and chat moderation tools. Creators can also access detailed analytics for live streams through this platform.
YouTube Live
With this awesome live streaming platform, content creators can form social communities, discuss and educate in real time. You can use encoder streaming, mobile or webcam to live stream on YouTube. However, it is worth noting that encoder settings are more suited to advanced users, while mobile and webcam streaming are more suitable to beginners. Given that it has channels dedicated to just about any topic that users may be interested in, YouTube Live is a privilege for any content creator.
This platform offers creators varied reports on the behaviour of viewers and the performance of channels, thanks to its powerful analytics tools. Furthermore, this platform allows you to create live streams that can be accessed on various social media channels, post notifications for upcoming live streams and archive of live streams which are accessible to the audience and streamers alike. Creators can also monetize their live streams in a number of ways, including using in-stream ads.
Final Thoughts
There are numerous live streaming services available in Ireland, with the most popular ones listed above. Businesses and individuals can use these platforms to interact with a wider audience with ease.
