Hip-hop has come a long way since its inception in the Bronx in the late ’70s. Today, it’s one of the most popular music genres in the world and a driving force in popular culture. With so many new artists and trends popping up daily, keeping up with the latest news and trends can be tough. But staying up to date with the industry is essential if you’re a fan or a professional in the music industry. Industry expert Benjy Grinberg explores some of the latest news and trends in hip-hop that you need to know about.
The Rise Of Soundcloud Rap
SoundCloud rap, also known as “cloud rap,” is a subgenre of hip-hop that’s risen to popularity in recent years. It’s called “SoundCloud” rap because many of the artists in the genre were discovered on SoundCloud, a music streaming platform that allows unknown artists to share their music with the world. Some of the biggest names in SoundCloud rap include Lil Uzi Vert, Trippie Redd, and Lil Pump. The style is characterized by its use of autotune, distorted beats, and emo lyrics. Many critics have dismissed it as a fad, but it shows no signs of slowing down anytime soon.
Nostalgia In Hip-Hop
Nostalgia has been a prominent trend in hip-hop over the past few years, with artists looking back to the golden age of hip-hop in the ’80s and ’90s for inspiration. Many artists are sampling beats from classic hip-hop tracks and incorporating them into their songs. A perfect example of this is Kendrick Lamar’s “King Kunta,” which samples James Brown’s “The Payback,” or J. Cole’s “Middle Child,” which pays tribute to Wu-Tang Clan’s “Triumph.” This trend shows that the old-school sound still resonates with fans and artists alike, even as hip-hop evolves.
Women In Hip-Hop
Women are making significant strides in hip-hop, with more female artists breaking into the mainstream than ever before. Cardi B, Megan Thee Stallion, and Doja Cat are just a few examples of successful female rappers. However, the industry still has a long way to go before it can be considered truly inclusive. Female artists often face scrutiny for their looks, personal lives, and lyrics. They are also frequently pitted against one another by the media. The industry must continue to support and promote women in hip-hop to achieve true gender equality.
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The Impact Of Social Media
With social media, it’s easier than ever for artists to make a name for themselves without the backing of a record label. Platforms like Instagram, TikTok, and YouTube allow artists to share music, build a fanbase, and connect with other artists. Many artists, including Lil Nas X, have used social media to create viral hits and launch successful careers. However, social media also has its downsides, with artists often facing criticism and cancel culture for past actions or controversial opinions.
The Evolution Of Hip-Hop
Hip-hop is constantly evolving, with new sounds and styles emerging every year. Some of the most significant trends in recent years include trap music, mumble rap, and drill music. However, traditional forms of hip-hop, such as boom-bap and jazz rap, are still prevalent among fans. The evolution of hip-hop shows that the genre is always changing and adapting, staying relevant to the times and connecting with new audiences.
Conclusion
As hip-hop continues to dominate popular culture, Benjy Grinberg says that staying up-to-date with the latest news and trends is crucial. From the rise of SoundCloud rap to nostalgia and women’s increasing prominence in the industry, hip-hop is constantly evolving. The impact of social media and the genre’s evolution reinforces that hip-hop is still a growing, dynamic industry with plenty of changes yet to come. Whether you’re a lifelong fan or new to the genre, it’s exciting to see what the future of hip-hop holds.
