Need a Business Name? Here's How to Choose the Right One

Need a Business Name? Here’s How to Choose the Right One

Choosing the right business name is essential for setting the tone and identity of your company. It’s also one of the most important branding decisions you’ll make. A great business name will be memorable, unique, and convey the essence of your company. So how do you go about choosing one? Here are some tips to get you started.

Choose Something Unique

When it comes to business names, uniqueness is powerful. Choosing something original will make your company stand out in today’s crowded market. Being different from your competitors is a great way to gain an advantage in the market. In order to choose something that no one has ever seen before you can try a business name generator that creates new names for you based on certain criteria. There are several business name generators online that can help inspire your name selection process. In general, these generators create a variety of new options using two main types of words: descriptive and random. Descriptive words describe the type or nature of your business whereas random words have no connection to your business at all.

Choose A Name That’s Easy To Pronounce And Spell

You want your business name to be memorable, but not so complicated that people can’t remember or spell it! You may have heard the phrase “easy to say, easy to spell.” If you want your business name to be successful, make sure it fits this bill! If you pick a complicated or challenging name, it can drive people away from your company.

Make sure the name is at least somewhat intuitive, too! Your name should sound like something a person would want to pick up if they saw it on a store shelf. If you make it too technical or specific, there’s a chance that no one will know what it means. You also don’t want to make it too vague. Stay away from names that are so general they could apply to anyone or anything.

Choose A Name That Conveys Your Company’s Personality

A good business name should express the nature of your business. Look for a name that conveys what you hope to accomplish and stands out in what is an already competitive industry. There are a lot of pieces that come together to make your company what it is, but the name is one of the most important! Find a name that reflects what you hope to achieve. For example, if your business specializes in healthy snacks, your business name should convey that sense of health and wellness.

Make It Catchy And Memorable

Remember, people will need to remember your business’ name if they’re going to keep coming back or refer others to your business! It’s important you choose a name that will stick out in people’s minds. You want the whole experience to feel positive and memorable. For example, catchy and memorable names include Apple, Amazon, and Google.

Choose A Name That Is Universal And Not Language-Specific

When it comes to international names, you may need to consider language barriers. Try to choose a name that’s universal and easily translated into other languages. As much as possible, avoid language-specific words or references that don’t translate well into other languages. It might be difficult at first, but it will be worth the work!

Being able to communicate your brand’s name is an essential element of marketing. If you want people to remember and understand your company, choose a name that can go beyond cultural or language barriers. In today’s global marketplace, this is key for expanding your business internationally.

Get The “.com” Domain Name

Choosing a name that is easy to remember and spell is important, but you also want to make sure it’s available online. There are certain rules when choosing an email address or website domain name. For example, the .com extension is the most well-known and reputable. It is typically what people use to look for a business online because they tend to associate a .com name with a more established business. That said, you should plan ahead and register your .com domain name as soon as possible. Consider getting the .com domain name you desire as a business investment. You may check the availability of a domain name on sites like, and if it’s already taken, you can usually track down the owner and ask if they’re ready to sell it.

Consider Using A Unique Pun Or An Acronym

Maybe you like your current business name and want to keep it simple. If that’s the case, try considering creating an acronym or pun out of it to make it stand out. An acronym is when you take the first letter of each word in a series and create a new name. For example, NASA stands for “National Aeronautics and Space Administration.”

A pun can be one of the most fun ways to create a business name! Take your desired company name and use it as the main part of the pun. Use the words interchangeably, but create a unique twist on what they actually mean or how they are used. 

Make Sure You’re Happy With The Name

Last but not least, make sure you’re happy with the name! This is a big decision and something you should feel confident about. If it doesn’t stand out or sound quite right, keep trying until you find a name that feels right for your company.

In order to make this process easier, don’t be afraid to ask friends or colleagues for help! Share your ideas and what you’re looking for, and see if they can give you some ideas that could work. When in doubt, just go with your instinct and pick a name you feel is right.

Choosing a name for your business can be quite a task. You want to choose one that reflects what you hope to achieve, is catchy and memorable, universal and not language-specific, easy to understand/spell/pronounce internationally, available online (whether .com or another extension), fits with your company’s culture and vision statement -the list goes on! Fortunately, there are certain rules when choosing a business name. Hopefully, this list of tips will help guide you towards the perfect name for your business!