An effective brand identity can help your business stand out from all the noise, in a crowded marketplace. The right brand identity agency such as bammedia.ie will work closely with you to come up with an identity that perfectly communicates your entity’s values and character to the targeted audience.
Given that brand identity is the personality of your brand/business. It plays an essential role in the development and future success of your brand. Continue reading below to find out more about brand identity, and how the right agency can help you create one that perfectly matches your business.
What Is Brand Identity?
Considered to be way more than a simple logo, brand identity is a collection of all elements that a business creates in order to ensure that it communicates the right message to consumers. Brand identity represents a brand’s values, as well as the feeling that stakeholders and consumers get whenever they engage/interact with the brand. Most importantly, brand identity can be termed as what makes your brand instantly recognisable to potential customers.
From the above, it is clear to see that brand identity is not the same as branding or brand image.
To create the perfect brand identity, you must have a clear understanding of the important elements of your brand. This means that you need to know your values, mission, unique positioning as well as brand voice and personality.
The Building Blocks Of Brand Identity
To help you create the perfect brand identity, the right agency should start by identifying the building blocks of brand identity design. They include:
Colour Palette
You can significantly impact the way that your brand is perceived by the target audience by making strategic use of brand colours – because people, your potential customers included, have psychological connections to different colours. As such, you can work wonders for your brand identity by simply identifying the right colour(s) to use.
Typography
The type of font you use on your branding materials also has a huge impact on the identity of your brand. The term typography simply refers to the font used. It is important for you and your chosen brand identity agency to take the time to choose the perfect fonts for your brand and logo. In general, there are four different types of fonts to choose from, including script typography, Sans serif fonts, display fonts and serif fonts.
Shapes/Form
Your brand identity can also be shaped by the use of different shapes and forms. You can reinforce the desired customer reaction by using this simple yet effective element of design. To put this into context, a logo with sharp and square edges can inspire different reactions in customers from one that has soft and curved edges.
Brand Identity Elements
Once you have identified the perfect building blocks for your desired identity, the right agency will guide you through the process of bringing your brand identity to life. Different elements are used to communicate your brand identity; they include:
Logo
The most important element of your brand identity is the design of your logo. Your designer should be able to help you create a logo that:
• Transmits your brand values and identity
• Is simple, uncluttered, clean and appealing visually
• Is memorable to your audience
• Is in line with industry standards/norms – and if in contravention, it should be done in a deliberate manner
• Is timeless.
Product Packaging
Product packaging is key to drawing the attention of potential customers – for businesses dealing in physical products. A good design can do wonders when it comes to encouraging repeat business and brand loyalty – regardless of whether you are sending products to your ecommerce business customers or bottling a unique beverage.
Website
Another important element of your brand identity is your website. If you are operating an online business, your website becomes all the more important, as customers will have to check it out before they can transact with you. With that in mind, it is essential for your website to communicate your identity in a clear and effective way. hiring a specialist such as seoirelandpod.ie can tick this box.
Business Cards
Business cards are a great marketing tool, regardless of the type of business you are operating. You can present yourself and your business in positive light, by simply having well-designed business cards. When it comes to designing the perfect business card, simplicity is key – it should be enough to have your personal details on one side and business log on the other.
Email Design
You can drive business and engagement with potential customers using email. However, given the sheer number of emails that people receive on a daily basis in today’s world, it is essential to use unique email communications. The intended purpose of the emails you send should inform your choice of the design strategy to be used. While informative, scannable and well formatted emails are great for educational communications, something short and sweet is better suited to emails intended to establish a personal connection.
Hire The Right Brand Identity Agency In Ireland
Given today’s highly competitive business environment, an accurate and effective brand identity can help you stand out from the competition. You must create the right brand identity, if you want your brand, and business as a whole, to be perceived positively. Partnering with the right brand identity agency in Ireland can help you nail the identity of your brand in an efficient and hassle free way.
