Over the years, there has been exponential growth in the usage of social media. Social media platforms have become the focal point for interacting online. Websites such as Twitter, Linkedin, and Facebook provide immense opportunities for employers to connect with candidates. Let us look into some of the best practices for using social media to recruit and hire.
1. Choose the right online platform
In today’s time, there are many different social media platforms. This is why it is important to understand how each platform works and who the primary audience is on each social media platform.
For example, Instagram may be ideal if you are trying to recruit candidates for positions in design, retail, and marketing, but it may not be the right option for finding developers. According to statistics, LinkedIn is the most commonly used social network for finding candidates.
2. Improve your online presence
Social media accounts run by your company should portray your company’s culture, values, and beliefs. Many companies create different Facebook and Instagram profiles that are specially made for employer branding.
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This allows you to focus on your candidate persona and not the organization’s buyer persona. You can display the content candidates are searching for and communicate with them effectively.
3. Use catchy videos and captions
When posting jobs on your social media, you should be very clear about what sort of candidate you are looking for. With your content, you can add a relevant picture.
According to statistics, it is suggested that job posts with images had a 95% higher response than those without images.
In order to optimize your social media profiles do not forget to use hashtags. Some job seekers use hashtags to search for jobs, so do not forget to include them, as they will help candidates reach you faster.
4. Paid ads are a game changer
Paid ads can help you advertise your open positions and boost your company’s visibility. One of the biggest advantages of using paid ads is that it allows you to get in touch with the target audience.
Such a feature is not available at other sites, such as job boards. Job boards such as indeed for employers are a great source of finding new candidates; however, they are open to everyone.
On the other hand, paid ads on social media attract a targeted audience. Apart from that, advertising on social media platforms such as Instagram and Facebook is cheaper. It is easy to attract candidates by adding job titles, interests, and locations because it makes advertising more targeted.
You can start off by spending a small amount and track your progress. According to your progress, you can alter your content to make it more attractive to your target audience.
5. Take the employee’s help
In order to maximize the results of the social media recruitment drive, you will need the help of your employees. Companies that have employer brand ambassadors are more attractive to new candidates and usually hire the top candidates.
According to statistics, 66% of the candidates that responded said they would consider applying for the job if they got to know about it through a personal connection.
In a nutshell
We live in a technological world dominated by the internet, social media platforms, and online websites. The majority of people use social media to find jobs, and it would be foolish not to consider social media as a source of recruiting and hiring.
