There are many ways to promote your brand online and one of the most popular is social media. With billions of people around the world using social media daily, it makes sense to promote your brand using social media. There will be plenty of people who have yet to hear about your brand and using social media can put your brand in front of the eyes of potential new customers. Read on as we highlight at some of the best ways to promote your brand on social media.
The Best Platforms for Your Business
Before you begin creating a social media campaign, you must identify the best social media platforms for your brand. It is likely the people who will be most interested in your brand will mostly be using one or two specific platforms. It could be Facebook, X (formerly Twitter), Instagram, Pinterest, or TikTok to name but a few.
Conduct some research to see what people are using the various platforms to see where your brand will fit in best. For example, if your brand is targeting people in their 40s, it is unlikely they are going to be using TikTok, so if you spent a lot of time and effort promoting your brand on TikTok, it could turn out to be a waste of time. Facebook, X, and Instagram would be a better option.
Engage with People
Having chosen the best social media platforms for your brand, one of the top ways to promote your brand is simply by engaging with people. Social media has been created so people can communicate with each other and they do not always want to be hit with promotional material. Social media is often used by people to spend a few minutes away from their day-to-day life and most people would be happy to engage with a brand, if only for a few moments.
Talking to customers on social media can lead to new ideas and is a great way to understand what people want from your brand now and in the future. Perhaps you stopped producing a product or service but many people are saying they miss it, which means you could bring it back. Without speaking to the customer, it becomes more difficult to know exactly what they want and interacting with people is a key component of successful promotion on social media.
Promotions
If there is one thing everyone likes, it is a promotion on a brand they love. Promotions not only encourage return custom but also attract new people to your brand, who might want to try it when it is available at a reduced price.
Running promotions on social media can include promo codes. The codes could be used to get money off or in the case of online casinos, they could offer generous bonuses for new players. One exampled we found is the promo code for Golden Hearts Casino who use the social and charitable side of promotions to their advantage. The offer allowed players to claim free coins by using the code when creating a new account at the casino.
Another top tactic to promote your brand on social media is by creating a competition to gain more followers. The more followers your brand has on social media, the more influence you can have with your social media posts. By creating a competition where someone can win something for free by following and liking your post, you will find your follow count increases hugely and having a big following is worth a lot of money in the future if used correctly. This guide on hubspot ticks a lot of boxes for us and is well worth a read.
Use Influencers
There are people out there who have millions of followers on their social media accounts and when they promote a product or service, it can generate a lot of extra sales. You must identify an influencer who is suitable for your brand. For example, if your brand is associated with sports, you want someone who is a sports person. Research which influencers are best for your brand and contact them to see if they would be interested in promoting your brand. They may be happy to do it in exchange for a product or they may want payment but that is something you will need to discuss with the individual.
